by Mackenzie McDonald

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

by Evan Pyle

Today is Singles Day! Since 2009, Singles Day has slowly grown from being just a sales holiday in China to being a sales holiday worldwide. Although Singles Day is a newer holiday it has huge potential to become a mainstay tradition with its emphasis on self-care and self-love. If you’re considering planning your Singles Day…

by Kassidy Abbott

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

by Ciera Chang

Meet Brandy Pham Meet the woman who made planning out your Instagram feed SO much easier — Brandy Pham, Founder and Chief Creative Officer of Planoly. Brandy is no stranger to the fashion industry, as she started her career in apparel in New York then later launched her own jewelry line. Her latest venture at…

by Sierra Simon

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

by Ria Rodriguez

When working in digital marketing, some things that you become quite familiar with are thinking outside the box, brainstorming a million and one ideas and mapping out a full year’s worth of content and strategy. As digital marketers we strategize, create, execute and report on our ideas, all of which culminates into what is more…

by Ciera Chang

Meet Priscilla Castro As the brand partnerships manager at Planoly, Priscilla Castro is a pro at making connections. Priscilla first got her start in social media in college while interning for various digital marketing companies. After getting experience through internships, she finally landed a full-time position at BeautyCon as their social media manager and editorial…

by Kassidy Abbott

Let me guess… you’ve spent the last few months frantically searching for a way to get your content organized? Look no further than our holy grail of organization: the content calendar. (If you’re not sure what a content calendar is, check out this post on it here!). Now that you’ve taken the first step by…

by Madison Maclean

How Can I Use Social Media to Plan a Product Launch? You’ve done it! Your brand has created a new product that is fabulous and life changing. Now, how are you going to tell the world about it? Planning the perfect product launch through social media is essential for any business, big or small. Use…

by Kassidy Abbott

Now that you know how important it is to schedule out your content and copy, it’s time to talk about the best way to do it — a content calendar! One of our favorite sayings here at Taylor & Pond is Pause, Plan, Proceed. In order to create a content calendar, you must know what…