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Posts in "Brand Building"

A Day in the Life of a Digital Account Manager

So you want a true look at what it’s like to live the life of a Digital Account Manager? Lucky for you, I know a thing or two about what it takes to handle the ins-n-outs of Account Management (AM) life! I’ve been part of the #agencylife since May 2020. Even though it was right…

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Past and Present Strategies for Beauty Marketing

The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…

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3 Steps Towards Social Success

Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help!  Here are the top 3 elements you should include during the brand development phase! 1. Creative Aesthetic First things first, when you picture your brand, what…

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The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

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How to Create GIFs for IG Story Stickers

Since Instagram teamed up with GIPHY to create an archive of high-quality GIFs in early 2018, GIFs have quickly become one of the hottest trends in digital marketing. Want to learn how to create GIFs for IG story stickers? We’re breaking down the best practices for creating GIF stickers now. Instagram has only continued to…

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5 Tips for an Effective Logo Design

Designing a logo is an intimidating project; it’s the symbol that will represent your brand through various platforms for an indefinite amount of time. A successful logo will cultivate recognition and an image aligned with your product or service values. Whether you have no idea where to start or have several vague concepts, we’ve got…

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How to Use a Podcast to Build Your Brand

We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear…

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Taylor & Pond x Bio-Oil Case Study: Establishing a Brand as a Household Name

THE CHALLENGE Bio-Oil is America’s number one selling multiuse skincare oil. Although the product can be used for multiple skin conditions, it is most commonly used to help reduce the appearance of scars and stretch marks. With mass marketing distribution, Taylor & Pond’s challenge has been to increase market share while supporting all retailers in…

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How to Get Re-Posted by a Brand

Are you a beauty influencer that’s yearning to get reposted by your favorite brand? We totally get it and are here to help! Being re-posted by a brand is a catapult strategy to increasing your social following as well as your presence across the beauty community. It is also a clear validation that the work…

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Must Haves for a Successful Business Instagram

Instagram has become one of the most popular social media platforms in the world. Utilized by millions, it’s a MUST for every business or brand. Whether you are unsure where to start or want to reassess your brand’s page, we have six must haves for your business Instagram. Recognizable Name When choosing a name for…

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