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Taylor & Pond x Bio-Oil Case Study: Establishing a Brand as a Household Name

THE CHALLENGE Bio-Oil is America’s number one selling multiuse skincare oil. Although the product can be used for multiple skin conditions, it is most commonly used to help reduce the appearance of scars and stretch marks. With mass marketing distribution, Taylor & Pond’s challenge has been to increase market share while supporting all retailers in…

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As Told By: Brandy Pham from Planoly

Meet Brandy Pham Meet the woman who made planning out your Instagram feed SO much easier — Brandy Pham, Founder and Chief Creative Officer of Planoly. Brandy is no stranger to the fashion industry, as she started her career in apparel in New York then later launched her own jewelry line. Her latest venture at…

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How to Incorporate National Days Into Your Social Strategy

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

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Planning the Perfect Product Launch Using Social Media

How Can I Use Social Media to Plan a Product Launch? You’ve done it! Your brand has created a new product that is fabulous and life changing. Now, how are you going to tell the world about it? Planning the perfect product launch through social media is essential for any business, big or small. Use…

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