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A Day in the Life of a Digital Account Manager

So you want a true look at what it’s like to live the life of a Digital Account Manager? Lucky for you, I know a thing or two about what it takes to handle the ins-n-outs of Account Management (AM) life! I’ve been part of the #agencylife since May 2020. Even though it was right…

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Taylor & Pond’s Best Moments of 2022

2022: What a year! From our success as a team elevating our clients’ marketing efforts to our partnership with Fortress Brand Group, join us as… Team Taylor & Pond shares their Best Moments of 2022! My favorite moment of 2022 would have to be from our Oster Professional Model shoot. Bringing in professional barbers who…

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Past and Present Strategies for Beauty Marketing

The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…

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Beauty Marketing in 2022: A Year-End Review

The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…

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Developing Effective Holiday Marketing Strategies

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

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Planning Your Singles Day Promotion

Today is Singles Day! Since 2009, Singles Day has slowly grown from being just a sales holiday in China to being a sales holiday worldwide. Although Singles Day is a newer holiday it has huge potential to become a mainstay tradition with its emphasis on self-care and self-love. If you’re considering planning your Singles Day…

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Fortress Brand Group Acquires Leading Beauty-Focused Agency Taylor & Pond

Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

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3 Steps Towards Social Success

Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help!  Here are the top 3 elements you should include during the brand development phase! 1. Creative Aesthetic First things first, when you picture your brand, what…

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5 Tips for Your New Year’s Marketing Campaign

For most people, New Year’s is a time for relaxation, celebration, fireworks, and maybe some champagne! It’s also a time that brings a sense of a fresh start. When you’re a digital marketer, the new year signals it’s time to wrap up the old and roll in the new!  Keep reading to see what your…

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HO-HO-How To Elevate Your Holiday Content

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

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