Digital Beauty - Homepage

Menu Open Search

Agency Life

Posts in "Agency Life"

Taylor & Pond x Bio-Oil Case Study: Establishing a Brand as a Household Name

THE CHALLENGE Bio-Oil is America’s number one selling multiuse skincare oil. Although the product can be used for multiple skin conditions, it is most commonly used to help reduce the appearance of scars and stretch marks. With mass marketing distribution, Taylor & Pond’s challenge has been to increase market share while supporting all retailers in…

Read More

T&P Takes Cabo: How to Plan a Successful Work Retreat

Hola from Cabo! The Taylor & Pond social media team recently took a break from the office to embark on a retreat in Los Cabos, Mexico. Our CEO, Cindy Pond, along with our VP of client success Siri Formsgaard and VP of New Business Development Jacquie Johnson led two days of sessions for a fun,…

Read More

As Told By: Brandy Pham from Planoly

Meet Brandy Pham Meet the woman who made planning out your Instagram feed SO much easier — Brandy Pham, Founder and Chief Creative Officer of Planoly. Brandy is no stranger to the fashion industry, as she started her career in apparel in New York then later launched her own jewelry line. Her latest venture at…

Read More

NYX Face Awards 2018 Live Voting Event Recap

This weekend the annual NYX Face Awards competition finally came to an end! The creative makeup competition began in April when submissions opened and the top 30 finalists were announced at the end of the month. Six months and four challenges later, the competition ended with an unforgettable live show at the 7th Annual Face…

Read More

Cosmoprof North America 2018 Recap and Tips + Tricks

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

Read More

As Told By: Cindy Viera from Taylor & Pond

After learning to code and use Photoshop in high school, Cindy Viera realized that she loved all things design. She now uses her creative eye as the lead senior graphic designer at Taylor & Pond, working on various beauty clients’ projects from social media graphics to product box designs. Learn more about how Cindy got…

Read More

How to Incorporate National Days Into Your Social Strategy

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

Read More

Beautycon 2018: An Instagram Feed Come to Life

Celebrating its fifth year, the 2018 Los Angeles Beautycon Festival was a beauty fan’s paradise. Festival goers got to see a variety of social media stars, big-name brands and celebrity fireside chats over the two days, plus score a variety of freebies from new and up-and-coming brands. Here is what I learned after two days…

Read More

How to Create A Successful Digital Marketing Campaign

When working in digital marketing, some things that you become quite familiar with are thinking outside the box, brainstorming a million and one ideas and mapping out a full year’s worth of content and strategy. As digital marketers we strategize, create, execute and report on our ideas, all of which culminates into what is more…

Read More