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Cosmoprof North America 2018 Recap and Tips + Tricks

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

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As Told By: Cindy Viera from Taylor & Pond

After learning to code and use Photoshop in high school, Cindy Viera realized that she loved all things design. She now uses her creative eye as the lead senior graphic designer at Taylor & Pond, working on various beauty clients’ projects from social media graphics to product box designs. Learn more about how Cindy got…

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How to Incorporate National Days Into Your Social Strategy

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

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Beautycon 2018: An Instagram Feed Come to Life

Celebrating its fifth year, the 2018 Los Angeles Beautycon Festival was a beauty fan’s paradise. Festival goers got to see a variety of social media stars, big-name brands and celebrity fireside chats over the two days, plus score a variety of freebies from new and up-and-coming brands. Here is what I learned after two days…

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How to Create A Successful Digital Marketing Campaign

When working in digital marketing, some things that you become quite familiar with are thinking outside the box, brainstorming a million and one ideas and mapping out a full year’s worth of content and strategy. As digital marketers we strategize, create, execute and report on our ideas, all of which culminates into what is more…

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As Told By: Priscilla Castro from Planoly

Meet Priscilla Castro As the brand partnerships manager at Planoly, Priscilla Castro is a pro at making connections. Priscilla first got her start in social media in college while interning for various digital marketing companies. After getting experience through internships, she finally landed a full-time position at BeautyCon as their social media manager and editorial…

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Why You Should Attend Networking Events

Should I be attending networking events? Yes! And here’s why… Networking is good for you. If you dread it, then it may be a chance to reframe how you think about building your network. Think of your time with family and friends as networking, because that is where your relationship building muscles can get a…

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How To Choose The Right Content Calendar Template

Let me guess… you’ve spent the last few months frantically searching for a way to get your content organized? Look no further than our holy grail of organization: the content calendar. (If you’re not sure what a content calendar is, check out this post on it here!). Now that you’ve taken the first step by…

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23 Things I’ve Learned in 23 Years

This month, Taylor & Pond turns 23 years old. In honor of the occasion, T&P founder and CEO Cindy Pond is sharing 23 things she’s learned over the past two decades of being an agency owner. A post shared by Taylor & Pond (@taylorandpond) on May 12, 2018 at 9:35am PDT 23 Things I’ve Learned…

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