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CosmoProf Asia 2018 Top Trends + Tips

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

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How to Use a Podcast to Build Your Brand

We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear…

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T&P Takes Palm Springs: Tips for Planning a Successful Creative Retreat

It’s always sunny in Palm Springs! Recently, the Taylor & Pond Creative Team got out of the office and into a new, inspiring environment at the Ace Hotel Palm Springs for three days of creativity and strategizing. Keep reading for a recap of the team’s daily sessions and team building activities, plus tips for planning…

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Taylor & Pond x Bio-Oil Case Study: Establishing a Brand as a Household Name

THE CHALLENGE Bio-Oil is America’s number one selling multiuse skincare oil. Although the product can be used for multiple skin conditions, it is most commonly used to help reduce the appearance of scars and stretch marks. With mass marketing distribution, Taylor & Pond’s challenge has been to increase market share while supporting all retailers in…

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T&P Takes Cabo: How to Plan a Successful Work Retreat

Hola from Cabo! The Taylor & Pond social media team recently took a break from the office to embark on a retreat in Los Cabos, Mexico. Our CEO, Cindy Pond, along with our VP of client success Siri Formsgaard and VP of New Business Development Jacquie Johnson led two days of sessions for a fun,…

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As Told By: Brandy Pham from Planoly

Meet Brandy Pham Meet the woman who made planning out your Instagram feed SO much easier — Brandy Pham, Founder and Chief Creative Officer of Planoly. Brandy is no stranger to the fashion industry, as she started her career in apparel in New York then later launched her own jewelry line. Her latest venture at…

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NYX Face Awards 2018 Live Voting Event Recap

This weekend the annual NYX Face Awards competition finally came to an end! The creative makeup competition began in April when submissions opened and the top 30 finalists were announced at the end of the month. Six months and four challenges later, the competition ended with an unforgettable live show at the 7th Annual Face…

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Cosmoprof North America 2018 Recap and Tips + Tricks

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

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As Told By: Cindy Viera from Taylor & Pond

After learning to code and use Photoshop in high school, Cindy Viera realized that she loved all things design. She now uses her creative eye as the lead senior graphic designer at Taylor & Pond, working on various beauty clients’ projects from social media graphics to product box designs. Learn more about how Cindy got…

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How to Incorporate National Days Into Your Social Strategy

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

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