Digital Beauty - Homepage

Menu Open Search

Agency Life

Posts in "Agency Life"

Essential Beauty Photography Tools for Creating Captivating Beauty Social Content

A perfectly swiped arm swatch, a monochrome flat lay or a macro lens shot of a bold lip. We have all scrolled past mesmerizing beauty imagery on Instagram, but what exactly did it take to get the shot? We have compiled a list of essential beauty photography tools that every photographer uses at our beauty…

Read More

How to Create GIFs for IG Story Stickers

Since Instagram teamed up with GIPHY to create an archive of high-quality GIFs in early 2018, GIFs have quickly become one of the hottest trends in digital marketing. Want to learn how to create GIFs for IG story stickers? We’re breaking down the best practices for creating GIF stickers now. Instagram has only continued to…

Read More

5 Tips for an Effective Logo Design

Designing a logo is an intimidating project; it’s the symbol that will represent your brand through various platforms for an indefinite amount of time. A successful logo will cultivate recognition and an image aligned with your product or service values. Whether you have no idea where to start or have several vague concepts, we’ve got…

Read More

As Told By: Dawn Turner from Priori

Dawn Turner is a beauty industry veteran, with over 23 years of experience working with several cutting-edge cosmeceutical skincare companies. Currently she is the sales director and partner at Priori, a biotech skincare line with clean beauty products that are powered by results-driven technology. Keep reading to learn more about how Dawn Turner first got…

Read More

A Day in The Life of an Agency Photographer

What is it like to be an agency photographer? As an agency photographer at Taylor & Pond, every day is an adventure. Each photographer has their own set clients to focus on and fortunately for me, I shoot for a mix of fun beauty and lifestyle clients. Since each brand I photograph for is so…

Read More

Beautycon 2019 Recap + Beauty Trends

Last weekend, glamazons and natural beauties alike strutted their stuff down the halls of New York’s convention center in search of their picture-perfect moment. As always, Beautycon did not disappoint. The Digital Beauty HQ team had a great time at last year’s Beautycon 2018 event and this year was just as exciting. As soon as…

Read More

Cosmoprof Worldwide Bologna 2019 Recap

The Epicenter of the Beauty Industry Touted as the biggest and best beauty show in the world, Cosmoprof Worldwide Bologna 2019 lived up to its reputation again this year. With a 10% increase in attendees (265,000) and a record number of exhibitors (3,033 companies from over 70 countries), it delivered on the promise.  Showcasing the…

Read More

How to Use Planoly to Plan Out A Beautiful Instagram Feed

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

Read More

CosmoProf Asia 2018 Top Trends + Tips

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

Read More

How to Use a Podcast to Build Your Brand

We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear…

Read More