Digital Beauty - Homepage

Menu Open Search

Agency Life

Posts in "Agency Life"

Top 5 Elements of a Great Beauty Website

What makes a great beauty website? In the ever-growing world of beauty, so much thought, effort, science and money are put into the products. Brands painstakingly spend countless hours and resources developing their mission, formulas, packaging and launch strategy. But what if no one can find them? What if no one enjoys the shopping experience?…

Read More

As Told By: Emmanuel Rey, Founder and CEO of YUNI Beauty

With self-care and wellness brands on the rise, everyone is paying attention to industry leaders who are leading the way in these industries. Emmanuel Rey is the founder and CEO of YUNI Beauty, a wellness brand with natural skincare and body products that save time, restore health, and relieve stress. Keep reading to learn more…

Read More

SEPHORiA 2019 Recap + Beauty Trends

It all happened on one sunny LA weekend… Beauty lovers from all over shuffled into the Shrine Auditorium for four hours of pure makeup heaven. Retail powerhouse Sephora put on its second annual SEPHORiA 2019 event last weekend and the Taylor & Pond team was there to capture it in all its makeup glory. Move…

Read More

PR vs. Marketing: What’s the Difference and When Should You Hire Each Firm?

PR and marketing — they go together like salt and pepper. There are times that you need them both to make a delicious beauty brand meal, but they are quite different flavors that can also be used separately. What is PR? Public relations is about maintaining a favorable public image which directly supports the brand…

Read More

LA Design Festival 2019 Recap + Design Trends

Design serves to tell a story. This story serves to build brand awareness and drive user experiences. At a digital marketing agency, our goal is to always stay ahead of the latest trends and graphic design news. Taylor & Pond’s graphic design team recently got the chance to see and learn from the industry’s leading…

Read More

Essential Beauty Photography Tools for Creating Captivating Beauty Social Content

A perfectly swiped arm swatch, a monochrome flat lay or a macro lens shot of a bold lip. We have all scrolled past mesmerizing beauty imagery on Instagram, but what exactly did it take to get the shot? We have compiled a list of essential beauty photography tools that every photographer uses at our beauty…

Read More

How to Create GIFs for IG Story Stickers

Since Instagram teamed up with GIPHY to create an archive of high-quality GIFs in early 2018, GIFs have quickly become one of the hottest trends in digital marketing. Want to learn how to create GIFs for IG story stickers? We’re breaking down the best practices for creating GIF stickers now. Instagram has only continued to…

Read More

5 Tips for an Effective Logo Design

Designing a logo is an intimidating project; it’s the symbol that will represent your brand through various platforms for an indefinite amount of time. A successful logo will cultivate recognition and an image aligned with your product or service values. Whether you have no idea where to start or have several vague concepts, we’ve got…

Read More

As Told By: Dawn Turner from Priori

Dawn Turner is a beauty industry veteran, with over 23 years of experience working with several cutting-edge cosmeceutical skincare companies. Currently she is the sales director and partner at Priori, a biotech skincare line with clean beauty products that are powered by results-driven technology. Keep reading to learn more about how Dawn Turner first got…

Read More

A Day in The Life of an Agency Photographer

What is it like to be an agency photographer? As an agency photographer at Taylor & Pond, every day is an adventure. Each photographer has their own set clients to focus on and fortunately for me, I shoot for a mix of fun beauty and lifestyle clients. Since each brand I photograph for is so…

Read More