Cashmere Nicole Beauty Bakerie

As Told By: Cashmere Nicole from Beauty Bakerie

Last updated on: 2019

As Told By

A single mother and breast cancer survivor, Cashmere Nicole took these challenges as inspiration to launch her own makeup brand Beauty Bakerie in 2011. Her message of empowerment, happiness and well-being serves as an inspiration to all. Get to know more about Cashmere, her inspiration for her beauty line and why she believes it’s important to celebrate diversity in the beauty world.

1. Tell us a little about yourself. How did you first get involved in the beauty world?

My love of beauty began in my earliest of years. Ironically, it began with a simple love of art, then architecture, painting and more. Later, I would watch my mom or grandma glam up. My mom’s best friend was a musician. Any time she’d come by to visit, I’d be so enamored by her aura, her glam and how she carried it.

2. You started your own sweets-inspired makeup line, Beauty Bakerie, with the motto “Be Better, Not Bitter.” Can you tell us more about the inspiration and story behind your brand and mission statement?

The mission of this brand was created to both inspire and empower its reader. To remind them that life is sure to deliver challenges, setbacks and trials, but it is up to us to consider how we will approach those trials. I was challenged at work in many ways that left me feeling afraid. I was challenged as a mother just trying to make ends meet. I was challenged in my relationships, yet the common denominator was me. How do I want to grow from each of these challenges and what can I give back to make a difference? This heals the heart and makes you better, not bitter. You’re now contributing to changes we want to see in the world.

Cashmere Nicole Beauty Bakerie quote

3. What does a typical day in your life look like?

Oh my. I receive tons of calls, emails and messages across multiple platforms and mediums. Emails, texts, phone calls, voicemails, DMs on Instagram or another platform, visits to my office. The best way I’ve found to juggle it all is really prioritizing the most pressing items and remembering that some things can actually wait until tomorrow.

4. Can you tell us more about Beauty Bakerie’s Sugar Homes initiative that helps give back to orphanages?

If I had to let you in on a secret… Beauty Bakerie began as ‘Sugar Homes’. I began wanting to give back. Beauty Bakerie became the vessel in which I was able to do this is in a really impactful way. I was blessed with a platform and influence, not for my own benefit, but for the benefit of those babies and others out there who need someone to use their voice to exact change.

5. Brands like yours are breaking through the beauty industry by catering to more skin tones, ethnicities and women of color. Why do you think diversity in the beauty world is so important?

I can’t state this enough. It’s important because whether or not one is rejecting it, our world is made up of diversity. We are a world with colorful hues, different shapes, sizes, thoughts and pursuits. Why would we not represent or honor that in our art? Perhaps a better question is HOW could we not represent all… it is the collective that enhances the art. Not one individual piece.

Cashmere Nicole Beauty Bakerie quote

6. What advice would you give to those looking to get involved in the beauty industry?

I would say something so cliché, but a tenacious one will surely understand: DO NOT GIVE UP. Be okay with the setbacks, study them and learn from them.

7. Okay, we have to ask – what’s in your makeup bag?

Beauty Bakerie to the max. I overdose on sweet shit!

This interview has been edited and condensed.

Interested in learning more from professionals in the digital marketing and beauty industries? Check out the rest of our As Told By series.


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Ciera is a content creator, social media strategist and world traveler currently exploring Southern California. With more than six years of experience developing content, Ciera combined her love for writing, traveling, photography and creativity into her lifestyle and travel blog, Life with Ciera. In her free time, she loves going to the beach, cooking new vegetarian recipes and playing with puppies. To see more of Ciera, visit her blog at