It’s official: the new Pantone color of the year is ultra violet! The spiritual, cosmic…
Last week, in a unanimous vote, the legislature in California passed a bill that will ban animal tested cosmetic products from being sold in the state after January 1, 2020.
Known as the California Cruelty-Free Cosmetics Act, the bill states “Notwithstanding any other law, it is unlawful for a manufacturer to import for profit, sell, or offer for sale in this state, any cosmetic, if the cosmetic was developed or manufactured using an animal test that was conducted or contracted by the manufacturer, or any supplier of the manufacturer.” The bill classifies “cosmetics” as “…any article intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness, or altering the appearance, including, but not limited to, personal hygiene products such as deodorant, shampoo, or conditioner.”
While the bill still needs to be signed into law by California Governor Jerry Brown before it can take effect, the bill passing through the state assembly is a step in the right direction towards making the beauty industry as a whole a cruelty-free space. This is a cause that many brands and consumers are already passionate about, and it’s exciting to see this change happening on a greater scale. (Click here for other ways the beauty industry is becoming more eco and animal-friendly.)
What does this mean for the beauty industry in the US?
The cruelty-free cosmetics movement has been making headway through the beauty industry for some time now. Many consumers have already made a conscious effort to shift the products in their beauty bags to cruelty-free. (Want to add more cruelty-free products to your beauty bag? Here’s a complete list of brands.) Currently, California is the only state taking the steps to ban the sale of animal tested cosmetic products, other states may follow. This could greatly negatively impact the bottom line of companies that choose to continue their animal testing practices. Companies may want to consider making this change to their product testing now, while there are fewer states with restrictions, than later, when they may already be impacted by state laws.