Meet Priscilla Castro As the brand partnerships manager at Planoly, Priscilla Castro is a pro…
Meet Brandy Pham
Meet the woman who made planning out your Instagram feed SO much easier — Brandy Pham, Founder and Chief Creative Officer of Planoly. Brandy is no stranger to the fashion industry, as she started her career in apparel in New York then later launched her own jewelry line. Her latest venture at Planoly was first created from personal need, but has grown to into a must-have tool for serious Instagram users, brands and influencers. Keep reading to learn how Brandy came up with the idea for Planoly, how she recently launched the new monetization platform StyleLink.it and her best social media tips!
- My name is: Brandy Pham
- My social handles are: @brandypham | @planoly
- Find my website at: www.planoly.com
1. Tell us a little about yourself. What inspired you to be in the social media industry?
I am a mother, wife, designer, creative director and founder of Planoly – the premier visual and marketing software for Instagram. I have a background of ten years within the fashion industry and had my jewelry namesake brand. I saw the shift of traditional PR to social media and started recognizing bloggers wearing and sharing my jewelry on their social media accounts and blogs.
2. How did you first come up with the idea for Planoly?
When I gave birth to my son Teddy, I dreamt up Planoly to be more organized with my social media strategy (Instagram in particular), as I was a one-woman team executing my own content creation and marketing for my jewelry brand. Planoly was born out of my own need. I would shoot, edit and plan content during Teddy’s nap times, before he woke up in the mornings and after he went to bed at night. I drafted captions on Evernote and set alarms for when to post on Instagram. When my husband saw my lengthy process, he encouraged me to design the software of my dreams to streamline my work. To date, Planoly has over two million users around the world and has been well received by every industry across the board – not just fashion!
3. What does a typical day in your life look like?
My days vary and look different from day to day. I am a mother first, so my schedule is determined by my kids. There’s usually a morning hustle of getting our four-year-old son up and ready for the day, packing lunch and snacks, then getting our four-month-old daughter prepared to go out to the office with us. Once we drop off our son and get settled in our office, there’s an hour long of answering emails and DMs, overlooking (and testing, if applicable) all the projects we’re currently working on like new features or events, content planning with my team and then working with our marketing team on strategies. All while caring for our daughter and breastfeeding throughout the day!
4. What were the biggest challenges that you faced when you first started your business?
When we first started our business, our son was having behavioral and developmental problems; he was diagnosed with Autism Spectrum Disorder shortly after. I was struggling with motherhood, being a wife and an entrepreneur all at the same time. I was working out of therapists’ offices, doctors’ offices and waiting rooms while driving Teddy from one appointment to another. The first two years were the hardest and most challenging thing I’ve ever experienced.
5. As one of the founders, and CCO of your own company, what is the best advice you could offer to someone aspiring to be in a powerful leadership position such as your own?
Keep hustling no matter what. You’ll get there as long as you’re willing to work for it. And once you’re where you want to be, it’s okay to ask for help. I went on for a long time trying to do everything on my own while suffering and struggling in silence so that I could prove that I was worthy and as capable as my male counterparts.
6. Can you tell us a little more about Planoly’s newest monetization platform, StyleLink.it? How did the idea come about?
In a little more than two years, Planoly has attracted users both from the brand and influencer side. As the platform grew, we decided to create StyleLink.it as an all-inclusive monetization tool where content creators can have the opportunity to monetize their influence via affiliate marketing, promo offers and partnership campaigns with brands that are right up their alley. With that, we are giving brands the opportunity to tap into the power of influencers to not only grow their digital brands, but also help streamline their influencer marketing efforts in one platform.
7. How can brands and influencers sign up to utilize StyleLink.it?
For any influencer who is looking to tap into their influence and monetize their content, they can do so by applying for StyleLink.it and becoming one of our influencers. Not only that, but if they would like to be a part of an influencer campaign, they can look over our catalog of available opportunities that they can apply for if it’s on brand for them.
The same goes for brands: advertisers like Revolve, Bloomingdales and Joie that are within the StyleLink.it affiliate network are already taking advantage of influencer affiliate marketing. Any brand can sign up for StyleLink.it Campaigns, create an influencer campaign and tap into our network of more than 40,000 influencers to help drive their next digital campaign.
8. Can you share a few of your best social media tips?
What you share on social media is a reflection of you as a person as well as your brand whether you like it or not, so be mindful of everything you post. Use your Instagram as if it’s your portfolio and business card by making sure your grid is beautifully cohesive through photography style, color theme and the types of content you share. Make sure that your profile answers these three questions: who are you, what is your expertise and where can we find you? Also, always share a link in your profile because that is the only place you can link out from Instagram.
9. What is your go-to beauty product?
This interview has been edited and condensed.
Interested in learning more from professionals in the digital marketing and beauty industries? Check out the rest of our As Told By series.