Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…
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PR Contact: Mariana Ricalde PR Phone: (619) 297-3742 PR Email: mariana@taylorpond.com Website: taylorpond.com New 5,000 square foot content studio in the lively Gaslamp Quarter, Downtown San Diego serves the ever-evolving need for premium creative content in a digital-lead beauty industry Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, has…
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Danish design is known worldwide for its stylish, minimalistic style and eco-friendly product philosophy. With this in mind, we had high expectations of the award-winning Scandinavian watch brand, Nordgreen. We had the opportunity to review one of their watches, the Nordgreen Native Watch, and we were not disappointed! Check out our Nordgreen Native watch review….
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By Wendy Dessler Sometimes it seems like no matter what you do or how hard you try, your hair just won’t cooperate. If you’ve spent hundreds of dollars on products and still struggle with hair health, you aren’t alone. The best way to make your hair beautiful and healthy is to take a natural approach….
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When it comes to developing an ad strategy or SEO strategy for your beauty brand, the first and most critical step starts with keyword research. In order to correctly target your ads, you must first recognize what words are necessary to use so that your content will be seen. Keyword research is the starting point…
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The only thing consistent about the landscape of social media is that’s always evolving. As we continue in to the year, it’s key for those in digital marketing to stay on top of trends, ideas and online behaviors sure to be dominating feeds and conversations in the upcoming months. Here are three 2019 social media…
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In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…
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This month, Taylor & Pond turns 23 years old. In honor of the occasion, T&P founder and CEO Cindy Pond is sharing 23 things she’s learned over the past two decades of being an agency owner. A post shared by Taylor & Pond (@taylorandpond) on May 12, 2018 at 9:35am PDT 23 Things I’ve Learned…
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Viva la Miami! The Digital Beauty team couldn’t say no to a trip to Miami to attend the INNOCOS Summit, a global event engaging decision-makers in the industry on the new trends and innovations in beauty. The INNOCOS Summit focuses on building relationships and community within the beauty industry. Throughout the weekend, the Digital Beauty team…
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With motion content becoming more prominent online, brands are putting a heavier focus on incorporating video content into their digital marketing strategies. Every year, Taylor & Pond creates a video campaign for Bio-Oil USA that appeals to one of the brand’s many audiences. To tie back to the product’s ability to reduce the appearance of…
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