When it comes to developing an ad strategy or SEO strategy for your beauty brand, the first and most critical step starts with keyword research. In order to correctly target your ads, you must first recognize what words are necessary to use so that your content will be seen. Keyword research is the starting point…
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The only thing consistent about the landscape of social media is that’s always evolving. As we continue in to the year, it’s key for those in digital marketing to stay on top of trends, ideas and online behaviors sure to be dominating feeds and conversations in the upcoming months. Here are three 2019 social media…
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In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…
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This month, Taylor & Pond turns 23 years old. In honor of the occasion, T&P founder and CEO Cindy Pond is sharing 23 things she’s learned over the past two decades of being an agency owner. A post shared by Taylor & Pond (@taylorandpond) on May 12, 2018 at 9:35am PDT 23 Things I’ve Learned…
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Viva la Miami! The Digital Beauty team couldn’t say no to a trip to Miami to attend the INNOCOS Summit, a global event engaging decision-makers in the industry on the new trends and innovations in beauty. The INNOCOS Summit focuses on building relationships and community within the beauty industry. Throughout the weekend, the Digital Beauty team…
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With motion content becoming more prominent online, brands are putting a heavier focus on incorporating video content into their digital marketing strategies. Every year, Taylor & Pond creates a video campaign for Bio-Oil USA that appeals to one of the brand’s many audiences. To tie back to the product’s ability to reduce the appearance of…
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Taylor & Pond is thrilled to announce the signing of legendary Merle Norman Cosmetics for the management of their digital media presence. Merle Norman is known for a series of firsts in the beauty industry and continues to be a leader in innovative thinking and beauty firsts. “We are beyond excited to welcome the iconic…
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Love is in the hair! Taylor & Pond is overjoyed to be partnering with our newest beauty client, Aloxxi Salon Color & Care! Aloxxi is a globally renowned professional hair color, care, and style brand that serves the salon professional. The Aloxxi lifestyle is centered on their four F’s: fashion, fun, family, and food. Aloxxi’s…
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Happy Halloween from the Taylor & Pond team! We went all out spooky and silly for the holiday this year; our office mascot Hashtag even got in on the action and twinned with her favorite delivery man. Want to know what is even better than Halloween? When Halloween falls on Taco Tuesday! At lunch,…
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If you know skincare, you know Korean Beauty has taken the industry by storm over the past few years. Known more commonly as K-Beauty, it is currently the fastest growing and most quickly evolving market in the industry and is showing no signs of slowing down. K-Beauty Expo is the largest beauty trade fair in…
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