In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…
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This month, Taylor & Pond turns 23 years old. In honor of the occasion, T&P founder and CEO Cindy Pond is sharing 23 things she’s learned over the past two decades of being an agency owner. A post shared by Taylor & Pond (@taylorandpond) on May 12, 2018 at 9:35am PDT 23 Things I’ve Learned…
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Viva la Miami! The Digital Beauty team couldn’t say no to a trip to Miami to attend the INNOCOS Summit, a global event engaging decision-makers in the industry on the new trends and innovations in beauty. The INNOCOS Summit focuses on building relationships and community within the beauty industry. Throughout the weekend, the Digital Beauty team…
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With motion content becoming more prominent online, brands are putting a heavier focus on incorporating video content into their digital marketing strategies. Every year, Taylor & Pond creates a video campaign for Bio-Oil USA that appeals to one of the brand’s many audiences. To tie back to the product’s ability to reduce the appearance of…
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Taylor & Pond is thrilled to announce the signing of legendary Merle Norman Cosmetics for the management of their digital media presence. Merle Norman is known for a series of firsts in the beauty industry and continues to be a leader in innovative thinking and beauty firsts. “We are beyond excited to welcome the iconic…
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Love is in the hair! Taylor & Pond is overjoyed to be partnering with our newest beauty client, Aloxxi Salon Color & Care! Aloxxi is a globally renowned professional hair color, care, and style brand that serves the salon professional. The Aloxxi lifestyle is centered on their four F’s: fashion, fun, family, and food. Aloxxi’s…
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Happy Halloween from the Taylor & Pond team! We went all out spooky and silly for the holiday this year; our office mascot Hashtag even got in on the action and twinned with her favorite delivery man. Want to know what is even better than Halloween? When Halloween falls on Taco Tuesday! At lunch,…
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If you know skincare, you know Korean Beauty has taken the industry by storm over the past few years. Known more commonly as K-Beauty, it is currently the fastest growing and most quickly evolving market in the industry and is showing no signs of slowing down. K-Beauty Expo is the largest beauty trade fair in…
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wet n wild Beauty debuted their new Breaking Beauty campaign at their 2018 Product Launch Party on Tuesday, October 10th in New York. The campaign involves inclusivity for all as the brand breaks the mold for what defines beauty. wet n wild Beauty is making history by having Diandra Forrest, an albino model, be the…
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LeChat Nail Care Products debuted a brand new, completely re-designed website at CosmoProf North America 2017. LeChat teamed up with San Diego-based digital marketing agency Taylor & Pond to create the ultra stylish, modernized website which now features an e-commerce store where customers can buy direct. LeChat has also expanded its market to sell Dare…
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