by Sierra Simon

Deal season is officially here! Two of the biggest sale holidays (aka Black Friday and Cyber Monday) are coming soon and if you haven’t planned for how your brand will be serving up deals yet, we’re here to tell you to get that plan into action NOW! Traditionally, Black Friday has been a brick and…

by Sierra Simon

THE CHALLENGE Bio-Oil is America’s number one selling multiuse skincare oil. Although the product can be used for multiple skin conditions, it is most commonly used to help reduce the appearance of scars and stretch marks. With mass marketing distribution, Taylor & Pond’s challenge has been to increase market share while supporting all retailers in…

by Sierra Simon

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

by Sierra Simon

Meet Mia DelCasino An artist from a young age, Mia DelCasino has always had a passion for creative arts. In her role as Creative Director at Taylor & Pond, she has been able to use the experience she has gained throughout her artistic career, from working as an art director at UCSD to her time…

by Sierra Simon

Yesterday afternoon at a San Francisco Press Event, Instagram announced that it will start allowing users to upload videos up to one hour in length. This new platform capability, called IGTV, brings the video length allowance a full 59 minutes above the previous one-minute allotment. “It’s time for video to move forward, and evolve,” said…

by Sierra Simon

Facebook has undoubtedly been making big changes on their platform. Since January of this year, the platform has made huge efforts to protect their users, and prioritize user’s friends and family posts over advertising due to many complaints. Most recently, Facebook announced that they will be disabling the use of all third-party audiences for user…

by Sierra Simon

If you are active on Facebook, you’ve no doubt been made aware of the breach of user data by third party companies, most notably during the last presidential election. (Need a refresh? Check this out for a rundown of the most important information.) Allowing user data to be compromised like this has shaken the social…

by Sierra Simon

How is Vero is different from other apps that you’ve been using? If you haven’t heard of Vero yet, it’s the new social app that claims itself, in it’s manifesto, as the “True Social” App, centered around the basis that people naturally seek connection. Vero, meaning “truth”, is based on the idea that a false…

by Sierra Simon

How Can You Grow Your Instagram Following Significantly Each Month? Buy Them? No. Following and unfollowing profiles? No! These are two very common malpractices that we see in the social media world, and they’re the fastest way to get your business profile either banned or kill your engagement numbers by the algorithm penalizing you in…

by Sierra Simon

For an up and coming beauty brand, it may be thought that there is little chance to be noticed by big beauty retailers such as Sephora or Ulta. This is entirely untrue; in fact, being a newer brand could be your ticket into the big leagues. Here are some tips for keeping your smaller brand…