The Industry’s Call for Creativity It’s no surprise the beauty industry is one of the fastest-growing markets in the world… and it shows no signs of stopping! Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, is part of this movement, now opening a brand new 5,000 square foot beauty…
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The wave of Tik Tok is here. You may be trying to avoid the video-sharing app as much as possible or scoff it off as a Gen Z fad, but beauty brands have already begun to share with Tik Tok’s one billion active users. It’s everywhere and it needs your beauty brand’s attention. Here are…
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There’s no denying that indulging in quality skincare and makeup can make us feel like we’re treating ourselves (and we are!) However I like to think beauty can go deeper than the surface. Yes, the bottom line of beauty products is to make us look a bit better but there’s an emotional feeling attached it….
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It all happened on one sunny LA weekend… Beauty lovers from all over shuffled into the Shrine Auditorium for four hours of pure makeup heaven. Retail powerhouse Sephora put on its second annual SEPHORiA 2019 event last weekend and the Taylor & Pond team was there to capture it in all its makeup glory. Move…
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There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…
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It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram? Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…
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Meet Stas Chirkov, Founder of Blunt Skincare It all started in a lab when he was a chemist for L’Oreal. Flash forward to April 2019, Stas Chirkov has taken his knowledge of product development and love for cannabinoids to create Blunt Skincare. Read more about his line of CBD facial oils and what it took…
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No shade here. Applying sunscreen on your face is necessary in order to prevent premature signs of aging and signs of skin cancer. We get it though — it’s an extra step in your skincare routine that could potentially break you out and cause extra greasiness through the day. But, what if there were products…
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Meet Essence Gant, Beauty Director at Buzzfeed She’s here to break the beauty internet. Essence Gant is the Beauty Director at Buzzfeed, where she hustles to get readers all the trends, news and funny memes on all the things in beauty. After first getting started in the industry at a magazine that supported black businesses,…
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For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…
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