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Articles by:
Sam Carbajal

The Benefits of Creative Collaboration

Creative Collaboration in the Workplace: Here at Taylor & Pond, collaboration is key. Whether that is our Account Managers working with our SEO specialists or our Web Team with our Email Marketers, creative collaboration is constant in our office. There are many facets to creative collaboration in any workplace. As a Graphic Designer, I will…

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LA Design Festival 2019 Recap + Design Trends

Design serves to tell a story. This story serves to build brand awareness and drive user experiences. At a digital marketing agency, our goal is to always stay ahead of the latest trends and graphic design news. Taylor & Pond’s graphic design team recently got the chance to see and learn from the industry’s leading…

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How to Create GIFs for IG Story Stickers

Since Instagram teamed up with GIPHY to create an archive of high-quality GIFs in early 2018, GIFs have quickly become one of the hottest trends in digital marketing. Want to learn how to create GIFs for IG story stickers? We’re breaking down the best practices for creating GIF stickers now. Instagram has only continued to…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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Form Follows Function: Why Graphic Design is Different Than Art

You see it all the time, whether if it’s on a billboard along the freeway, on the TV screen inside your living room and especially on your social media apps. It oftentimes goes unnoticed, both because it’s so prevalent and also because you might mistake it for reality. It’s none other than one of the…

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