As the world begins to open back up and the weather heats up, the Summer 2021 Makeup Trends have never been hotter. Dare we say…#HotGirlSummer? While some makeup trends stay consistent each summer (Hello, summer tan!), this year’s looks are taking a walk on the wild side. With trends to play up every feature, there’s…
Read More
Have you ever wanted to create mobile video ads for your brand, but don’t have the budget to hire a professional videographer? Well, you’re in luck! Creating mobile-friendly videos ads on Facebook just got easier. A few weeks ago, Facebook rolled out new video creation tools that will help small businesses create effective mobile ad…
Read More
There has been an ample amount of controversy regarding Facebook and its ethics over the past few months. Users complained that the site was becoming overpopulated with irrelevant ads, making it difficult to find post from friends and family on their news feeds. In response, Mark Zuckerberg announced Facebook’s new algorithm that sent marketing teams…
Read More
Born in the great year of 1993, I’m a proud millennial. I still remember the sound of my dial-up internet connecting to the outside world. In the sense of technology, it was a slower time. Smart phones weren’t around; if you wanted to hang out with a friend, you would call them on their landline…
Read More
Instagram stories are a great way for brands to connect with their following, receive customer feedback and create conversions. From an Instagram story, digital marketers can see which individual slide gained the most interactions, how many followers tapped on the photo to view the profile, the amount of sticker taps driving the audience to another…
Read More
How Can I Use Social Media to Plan a Product Launch? You’ve done it! Your brand has created a new product that is fabulous and life changing. Now, how are you going to tell the world about it? Planning the perfect product launch through social media is essential for any business, big or small. Use…
Read More
After years of dreaming of a job in social media, googling more resume tips and tricks than we’d like to admit, and finally graduating from college, we have landed ourselves spots as interns at the best digital marketing agency in San Diego, Taylor & Pond. Getting here was not the hard part … staying here…
Read More