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Articles by:
Mackenzie McDonald

Creating Holiday Content That Converts

In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…

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Developing Effective Holiday Marketing Strategies

It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…

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Winter Beauty Forecast for 2022

Say goodbye to light jackets and pumpkin spice lattes, y’all. Winter is coming, and while I’m admittedly upset—it’s hands-down the worst season, and I would defend that statement with my life—I am trying to look on the bright side. What is the bright side of reduced sunlight and the cruel onslaught of darkness at 5…

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Tricks, Treats & Trends for Halloween 2022

Spooky season is well underway, as is the search for the perfect costume. In my experience, there are two types of people in this world: those who know what they’re going to be for Halloween by October 1, and those who enter a panic spiral on October 29 because they still haven’t decided. If you…

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AI and AR in the Beauty Industry

If you’re not familiar with Artificial Intelligence (AI), Augmented Reality (AR) or the difference between the two, you’re not alone. In our fast-paced digital society, AI and AR in the beauty industry comes up frequently, but many people don’t have a solid understanding of how either technology actually works. The increasing popularity of AI and…

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