Celebrated on March 8, International Women’s Day––also known as IWD––is a day to honor the achievements of women around the world and raise awareness of continued gender inequality. Officially recognized in 1975 by the United Nations, IWD has become an international opportunity to reflect on how far women have come and the improvements that still…
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Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….
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With society transitioning back to a state of relative normalcy, it’s tempting to view the pandemic as a thing of the past. But that’s not exactly the case. On January 30, 2023, the World Health Organization voted to uphold COVID-19’s status as a public health emergency of international concern due to a recent surge in…
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The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…
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In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…
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It’s no secret that the holidays are the most wonderful (read: lucrative) time of the year for businesses. Between Black Friday, Cyber Monday, and holiday shopping, retailers experience a sharp increase in sales throughout November and December, with some companies raking in anywhere from a quarter to more than a third of their annual revenue…
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Say goodbye to light jackets and pumpkin spice lattes, y’all. Winter is coming, and while I’m admittedly upset—it’s hands-down the worst season, and I would defend that statement with my life—I am trying to look on the bright side. What is the bright side of reduced sunlight and the cruel onslaught of darkness at 5…
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Spooky season is well underway, as is the search for the perfect costume. In my experience, there are two types of people in this world: those who know what they’re going to be for Halloween by October 1, and those who enter a panic spiral on October 29 because they still haven’t decided. If you…
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If you’re not familiar with Artificial Intelligence (AI), Augmented Reality (AR) or the difference between the two, you’re not alone. In our fast-paced digital society, AI and AR in the beauty industry comes up frequently, but many people don’t have a solid understanding of how either technology actually works. The increasing popularity of AI and…
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