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Katelyn Winker

The Rise of Inclusivity in the Beauty Industry

2017: The year Rihanna took “nude” out of our vocabulary. Let’s face it: not all nudes are created equal ⁠— especially when a number of consumers aren’t able to find a shade that matches their skin. With technology being at our fingertips, social media has given consumers a chance to not only engage with the…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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CosmoProf Asia 2018 Top Trends + Tips

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

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As Told By: Kevin Spight from Japonesque

Meet Kevin Spight, the VP of Sales and Customer Development at Japonesque. Keep reading to learn more about how Kevin has moved from sports and mountains to the beauty industry, what resources he uses to stay updated in the latest in beauty and tech and his experience working with large retailers. My name is: Kevin…

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Sephora vs. Ulta: A Competitive Analysis Between the Top Two Beauty Retailers

Sephora Vs. ULTA: What are the differences between the two beauty retailers? While department stores are seeing a steady decline, the beauty industry is in the midst of a boom. Spending on makeup and personal care is growing more quickly globally through social media, digital marketing and technology. Sephora and ULTA are the top two…

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Favorite Summer Beauty Products

Say goodbye to full–coverage foundations, powder–heavy finishes and dark bold lips and get ready to replace them with SPF, lightweight moisturizers and pops of peach and coral as we enter the summer season! As the weather gets warmer, you’ll be ready to rock your sun-kissed glow, moisturized legs and a perfect pedi. What summer beauty…

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Coachella Beauty Trends Recap 2018

Beyoncé may have stolen the show this year but Coachella 2018 was all glitter EVERYTHING as fans and celebrities ditched their flower crowns and loaded on the shimmer. Although glitter was an essential, the makeup scene was a quite subdued due to the bold hairstyles and funky fashion everyone brought to the table. A few…

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Best Festival Beauty Trends to Try at Coachella

Ah, good ol’ Coachella season: the time of year when space buns, face glitter and flower crowns are not only socially acceptable, but all your social media feeds are literally covered with them. Coachella is one of the largest music festivals in the U.S. and its iconic presence sets the tone and trends for the…

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The Benefits of Working with Micro Influencers

Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. This top-tier group of influencers are seen as celebrities, not only in the beauty world, but across a variety of different industries. Although it may seem that this top-tier group…

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How to Develop Strong Client Communication

In a fast moving, ever changing digital environment, strong communication with clients is essential and creates great benefits when done right. Good communication is not only valued by your client but it makes communicating back to your internal team more effective. Below are five simple tactics to improve your communication skills and strengthen client relations. …

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