by Kassidy Abbott

The Rise of Clean Beauty and Wellness Clean is queen and retailers everywhere are starting to take notice. If you’ve been strolling the aisles of Target, ULTA or Sephora lately and have been seeing some new brands – here’s why! Clean beauty in retailers are on the rise as more and more consumers look for…

by Kassidy Abbott

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

by Kassidy Abbott

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

by Kassidy Abbott

There are many factors that determine where and how you should sell your products. If you’re just starting out, don’t be intimidated by the sheer size of Amazon; in fact, let it excite you! You don’t have to be the biggest in the industry to be successful selling on Amazon. Justin Boettcher, Senior Strategic Business…

by Kassidy Abbott

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

by Kassidy Abbott

Growing up in Southern California, I’ve always been aware of and tried to keep up with the standard for the elusive, difficult-to-maintain year-long tan. This is harder to accomplish than you may think without becoming a victim of the bad self tan. If you don’t believe me, take a peek at my 8th grade Winterball…

by Kassidy Abbott

Let me guess… you’ve spent the last few months frantically searching for a way to get your content organized? Look no further than our holy grail of organization: the content calendar. (If you’re not sure what a content calendar is, check out this post on it here!). Now that you’ve taken the first step by…

by Kassidy Abbott

Now that you know how important it is to schedule out your content and copy, it’s time to talk about the best way to do it — a content calendar! One of our favorite sayings here at Taylor & Pond is Pause, Plan, Proceed. In order to create a content calendar, you must know what…

by Kassidy Abbott

It’s the beginning of the day and it’s time for you to think on your feet and write a captivating tweet – but you’ve already written one blog post, eight Instagram captions and three Facebook posts. What should you do when you feel like your creative alter-ego has taken a trip to Unoriginal Island and…

by Kassidy Abbott

After years of dreaming of a job in social media, googling more resume tips and tricks than we’d like to admit, and finally graduating from college, we have landed ourselves spots as interns at the best digital marketing agency in San Diego, Taylor & Pond. Getting here was not the hard part … staying here…