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Kassidy Abbott

CosmoProf Asia 2018 Top Trends + Tips

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

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Three Reasons You Need to be Selling on Amazon

There are many factors that determine where and how you should sell your products. If you’re just starting out, don’t be intimidated by the sheer size of Amazon; in fact, let it excite you! You don’t have to be the biggest in the industry to be successful selling on Amazon. Justin Boettcher, Senior Strategic Business…

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Cosmoprof North America 2018 Recap and Tips + Tricks

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

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Best Exfoliators to Use Before Self Tanner

Growing up in Southern California, I’ve always been aware of and tried to keep up with the standard for the elusive, difficult-to-maintain year-long tan. This is harder to accomplish than you may think without becoming a victim of the bad self tan. If you don’t believe me, take a peek at my 8th grade Winterball…

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How To Choose The Right Content Calendar Template

Let me guess… you’ve spent the last few months frantically searching for a way to get your content organized? Look no further than our holy grail of organization: the content calendar. (If you’re not sure what a content calendar is, check out this post on it here!). Now that you’ve taken the first step by…

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Why You Should Schedule Out Content & Copy

It’s the beginning of the day and it’s time for you to think on your feet and write a captivating tweet – but you’ve already written one blog post, eight Instagram captions and three Facebook posts. What should you do when you feel like your creative alter-ego has taken a trip to Unoriginal Island and…

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5 Things Every Intern Should Know

After years of dreaming of a job in social media, googling more resume tips and tricks than we’d like to admit, and finally graduating from college, we have landed ourselves spots as interns at the best digital marketing agency in San Diego, Taylor & Pond. Getting here was not the hard part … staying here…

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