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Articles by:
June Han

How to Ace Influencer Marketing with a Small Budget

Not every brand has a massive budget allotted for influencer marketing, especially those new, up-and-coming brands that are trying to gain an initial digital footprint. While influencer marketing definitely helps brands to get their content out there, it might not be as simple without the adequate budget to work with the right influencers for the…

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How K-Beauty Can Be About Makeup, Not Just Skincare

Can K-Beauty Be About More Than Just Skincare? What do you think of when you hear K-Beauty? A multi-step skincare regimen and a sheet mask to get glowing skin? That might be true when you look at what’s trending in the US beauty industry; however, you might be surprised to find that K-Beauty is more…

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HI-CHEW New Açai Flavor Launch

HI-CHEW Just Dropped the Best Flavor Ever… or Flavors? Which HI-CHEW flavor do you always reach for when trying to satisfy your sweet tooth? Strawberry, Grape or Apple? Or, are you that person who always goes for the Sours Mix bag? If you’re a person who doesn’t have any favorites, then you might be swayed…

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Why Clinical Trials Are Crucial in the Beauty Industry

To what extent do you truly believe in the benefits and claims of your favorite beauty products? A better question would be, how many times have you felt uncertain to spend your money on an anti-aging cream or a moisturizing serum despite a long and detailed product description? I would bet the answer is more…

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How These K-Beauty Brands Grew Their Social Media Presence

Growing a social media presence is challenging, but many of the K-Beauty brands have successfully won over an enormous number of followers in the digital space. Here is how these K-Beauty brands have grown their social media presence both in the U.S. and Korea, whether it’s through their overall social media voice or visuals. K-Beauty…

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Our 3 Favorite K-Beauty Brands

If you thought K-Beauty would be a short-lived trend with limited influence on the beauty industry, you know by now that you were headed in the wrong direction! K-Beauty is fully taking over the global beauty industry. Still don’t know what K-Beauty is? K-Beauty refers to any beauty trends or products that originate from South…

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