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Articles by:
Jadeine Botello

The Ultimate Self-Care Beauty Routine

Now that we are a few months into social distancing, it’s common to feel nervous and anxious due to all of the uncertainty around us. Creating a self-care routine is a great way to allow your mind and body to relax despite day-to-day anxieties. Now’s the time to put yourself first. Why exactly? Not only…

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The Success of Tarte’s Influencer Marketing Strategy

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…

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4 Google Analytics Metrics You Should Be Monitoring

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

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5 Free Instagram Apps to Take Your Business Account to the Next Level

It only takes a few minutes of scrolling through the Instagram to realize that the app is much more than a place to upload your images. Instagram is now a top-player in businesses’ social media strategies due to its ability to tell a visual brand story and convert page visitors into followers and later, consumers….

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Four Best Podcasts for Digital Marketers

Why Should You Be Listening to Podcasts? As marketers, we are expected to be well-versed in the latest marketing trends so that we can incorporate them into our strategies immediately and effectively. But with our ever-busy schedules it can be difficult to stay up to date. Podcasts are an excellent solution for this because you…

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How to Get the Most Out of a Brainstorm Meeting

When it comes to brainstorm sessions, several brains are better than one. However, no meeting of the minds is guaranteed to generate your project’s next great idea. How can you guarantee the most successful brainstorm meeting possible? Check out these tips to help you plan and prepare for a productive brainstorm session. Outline Clear Objectives…

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How to Optimize Facebook Ads Targeting to Find Your Most Engaged Audiences

There’s no doubt that running Facebook ads is an incredibly effective way to grow your business’ online presence and drive sales to your website. However, the audience targeting you choose can make or break your campaign. Here are three tips for optimizing your Facebook ad targeting to help you reach the audience that will resonate…

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