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Heather Rieder

7 Tips to Help Overcome Creative Block

We all experience a creative block at one time or another, but that doesn’t have to stop you from creating your greatest work. Let’s get you refocused and back get back into your flow! Here are some tips and techniques to help you overcome creative block: Photo by Brooke Lark on Unsplash Storytelling  I find…

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LA Design Festival 2019 Recap + Design Trends

Design serves to tell a story. This story serves to build brand awareness and drive user experiences. At a digital marketing agency, our goal is to always stay ahead of the latest trends and graphic design news. Taylor & Pond’s graphic design team recently got the chance to see and learn from the industry’s leading…

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How to Design Hero Images to Increase Conversions for Beauty Brands

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

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