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Articles by:
Heather Rieder
Heather Rieder

LA Design Festival 2019 Recap + Design Trends

Design serves to tell a story. This story serves to build brand awareness and drive user experiences. At a digital marketing agency, our goal is to always stay ahead of the latest trends and graphic design news. Taylor & Pond’s graphic design team recently got the chance to see and learn from the industry’s leading…

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How to Design Hero Images to Increase Conversions for Beauty Brands

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

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