by Evan Pyle
Meet Chris Skinner! Find Chris at: School House NYC How did you begin your career in beauty? I’ve always been a very true generalist, so I’ve never kept myself to one thing. I started as a Stock Associate overnight at Sephora while studying Design at school in Georgia. Eventually, Sephora gave me a job in…
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by Evan Pyle
*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…
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by Evan Pyle
Affiliate marketing has become a lucrative strategy for many beauty brands in the last few years, but many of us are still confused as to how exactly this strategy works and the major differences between affiliate marketing and influencer marketing. So today… Let’s get affiliated with affiliate marketing! Photo by Christina @ wocintechchat.com on Unsplash…
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by Evan Pyle
Meet Paula Carozzo! Find Paula @pauuzzo Photo by Femke Tewari Tell us about yourself. How did you get started in the beauty industry? My name is Paula Carozzo and I am a content creator, disability activist and storyteller. I was diagnosed with cerebral palsy at the age of five after a non-traumatic brain injury from…
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by Evan Pyle
In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…
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by Evan Pyle
Meet Alex & Matt Beer! Photo by Terrence Matlin Our names are Alex Beer & Matt Beer. Find us at: www.fortressbrand.com Tell us about yourselves. How did you get started in the beauty industry? We’re Alex and Matt Beer — brothers, Co-Founders and Co-CEOs of Fortress Brand. In 2012 as early adopters of the Amazon…
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by Evan Pyle
The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…
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by Evan Pyle
Today is Singles Day! Since 2009, Singles Day has slowly grown from being just a sales holiday in China to being a sales holiday worldwide. Although Singles Day is a newer holiday it has huge potential to become a mainstay tradition with its emphasis on self-care and self-love. If you’re considering planning your Singles Day…
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by Evan Pyle
The beauty industry is finding that consumers love when brands “be real.” Brands are finding success with organic content, influencer content and content shot on phones instead of professional cameras. This is true even for consumers’ personal content as social media attitudes start to prefer users showing themselves being real instead of performing for social…
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by Evan Pyle
The beauty industry loves Halloween because of all of the crazy possibilities beauty lovers have with upping their makeup looks! But just how big has Halloween gotten as an industry? 69% of consumers have said they plan to celebrate Halloween this year with a record $10.6 billion expected to be grossed by the holiday. However,…
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