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Articles by:
Evan Pyle

Drag’s Influence on the Beauty Industry

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

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Status Update: Digital Marketing in August 2022

There’s been so much news in digital marketing in August 2022! From updated shopping trends to new tools created to improve the online shopping and marketing experiences…  Here’s an update on all things new in digital marketing in August 2022! Photo by Roberto Cortese on Unsplash Shopify Shows Off with Shopify Collabs We’re loving the…

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Google Has Delayed Cookie-Cutting Again

While we totally understand the rise of tech updates to address privacy concerns across internet usage, it’s starting to really affect marketing prospects! Apple’s recent updates to their operating system’s privacy have cut into targeted ads and email marketing has taken a hit in accurately measuring KPI’s. Google’s idea to cut third-party cookies from Chrome…

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Design Changes Coming to Social Apps

Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…

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Trends in Clean Beauty in 2022

July 15 is National Clean Beauty Day! “Clean Beauty” is somewhat undefined in the beauty industry, but it usually means products that are good for people and good for the planet. Consumers have become much more aware of their personal impact on the planet and even more aware of brands’ carbon footprints in producing their…

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LGBTQ+ Beauty Brands to Support All Year Long

And just like that, another Pride Month has come and gone! June being Pride Month always brings lots of exclusive Pride-branded products to purchase and collect, but there are plenty of LGBTQ+ beauty brands to support all year long to make any day you have full of Pride. Whether you’re shopping for sophisticated haircare from…

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As Told By: Evangeline Sarney, Beauty Content Consultant

Meet Evangeline Sarney!     My name is Evangeline Sarney. My social handles are @evangelinesarney on Instagram & Evangeline-Sarney on LinkedIn. Find my website at evangelinesarney.com & beautycontentcreation.com. Tell us about yourself. How did you get started in the beauty industry? My love and passion for beauty started young. I grew up in a small…

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Why You Need Sunscreen in Your Routine

Beauty and wellness products have often been marketed for their reparative and restorative abilities. Sometimes it seems like our skin is ultimately an afterthought, that it must endure what it does and that we can hope to recover it afterward. But we can anticipate what our skin goes through and we can plan accordingly with…

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Favorite Festival Beauty Trends in 2022

Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…

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