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Articles by:
Evan Pyle

Why You Need Sunscreen in Your Routine

Beauty and wellness products have often been marketed for their reparative and restorative abilities. Sometimes it seems like our skin is ultimately an afterthought, that it must endure what it does and that we can hope to recover it afterward. But we can anticipate what our skin goes through and we can plan accordingly with…

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Favorite Festival Beauty Trends in 2022

Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…

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Tips for Writing Copy for Digital Marketing

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

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