How to Create Custom Typography

Typography is bringing out the inner life of fonts. It’s not a first impression or what the typeface is, but the potential it holds. Highly regarded designers like Paula Scher have mastered creating custom type by using it to create “images”. In her words, typography is how she draws and a way that makes letters…

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Graphic Design Basics: How to Develop a Good Design Eye

If you know Papyrus and Comic Sans are the equivalent of ketchup on steak, then you’re not too far from having a good design eye. A good eye for design can aid us in our professional and personal lives. The ability to dissect the branding and marketing we see day-to-day not only informs us on…

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