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Articles by:
Elizabeth Mabry
Elizabeth Mabry

YouTube: The Key to Reaching Beauty Consumers

Itโ€™s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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The Clean Beauty Industry Sees Growth During COVID-19

We are living in a time when consumers are becoming increasingly aware of what they put on and into their bodies. This newfound awareness has created a market within the beauty industry centered around makeup, skin, and hair care made without harmful toxins. Though organic and natural lines of beauty products have been around for…

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