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Articles by:
Danielle Bentson

Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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How to Market Like an Indie Brand

Indie brands have significantly grown in popularity and success. How have some Indie brands been able to defy their financial limits? How have they been able to gain such great attraction that beauty retailers beg them to join their shelves? The answer is GREAT BRANDING. There is plenty of room for large and well-established brands…

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Why Cruelty-Free Products Are Crucial in Beauty

Why You Should Consider Going Cruelty-Free There is a lot to consider about becoming a cruelty-free brand. It can open you up to new markets and close you out of others. There are a variety of ways that animal testing can impact your business. Here are a few things to consider about becoming a cruelty-free…

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The Excessive Waste Caused by the Beauty Industry

The Beauty Industry’s Waste How Wasteful is the Cosmetic Industry? Have you been trying to become more of a conscious shopper, but not sure what the next step is? Try taking a look at your makeup station. Beauty purchases can be detrimental to your carbon footprint. We’ll explore some ways to shop eco-friendlier! In order…

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How TikTok Is Influencing the Skincare Market

How many plans, events, and appointments have you had to cancel over the past months? You probably still don’t feel comfortable putting anything into your calendar. As a result, many of us have had to find alternatives and entertainment. Some of those things on our to-do list are easier to substitute than others. Who do…

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