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Articles by:
Ciera Chang

As Told By: Samantha Callendar

Samantha Callendar has always had a passion for storytelling. As a digital contributor and beauty writer, her work can be seen in countless platforms including features in Essence, Cosmopolitan, Buzzfeed and more. Keep reading to learn more about how Samantha keeps up with the latest beauty trends, her best tips for freelance writers and the…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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New This Week: How to Use the Instagram Close Friends Feature for Business

In the past, Instagram Stories have always had to be seen by all followers (unless they’re part of a direct message). Now, this is no longer the case due to a new update on Instagram! Instagram recently announced a new feature called “Close Friends” that allows you to send private stories with a select group…

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As Told By: Stephania Villa from Soothing Sista

Known by her fans as Soothing Sista, Stephanie Villa has grown her audience on YouTube and Instagram by sharing her unique sense of style and beauty. In her rise to fame, she’s always stayed true to herself and her values, and outwardly shares an inspiring message to women everywhere that encourages them to be confident…

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As Told By: Kevin Spight from Japonesque

Meet Kevin Spight, the VP of Sales and Customer Development at Japonesque. Keep reading to learn more about how Kevin has moved from sports and mountains to the beauty industry, what resources he uses to stay updated in the latest in beauty and tech and his experience working with large retailers. My name is: Kevin…

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5 Best Photo Apps for Quickly Editing Photos

Now that you know how to take the perfect photo and flat lay, it’s time to start editing! Here are our five favorite photo apps to edit your pictures in a snap. 1. VSCO VSCO is a free editing app with some of our favorite film-like filters. The all-in-one camera, editing and photo sharing app is easy…

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New This Week: Snapchat Introduces New Snap Camera for Desktop

Get ready for even more filters and selfies — Snapchat is bringing the magic of lenses to live streams and video chats! Snap Inc. recently introduced a new feature called Snap Camera, a free application that allows anyone to use its signature augmented reality selfie filters (aka Snapchat Lenses) using their desktop computer. Previously, users…

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As Told By: Shaneel Anjum from True Influential

After working in the beauty marketing world and getting the opportunity to collaborate with various influencers, Shaneel Anjum realized a passion for influencer marketing and talent management. This was the moment when Shaneel’s first business endeavor was born: True Influential, an all-female influencer marketing platform. Keep reading to learn more about how Shaneel builds her…

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New This Week: Instagram Anti Bullying Initiative Uses AI to Detect Bullies

Instagram is continuing its anti-bullying efforts on the platform with its recent announcement of new filters that use AI to detect bullying in photos and captions. According to a recent press release from Instagram, its latest tools will use new machine learning technology to proactively identify and remove bullying in Instagram posts. The platform announced…

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