As Told By Emily

As Told By: Emily Jimison, CEO & Founder of Seven Seven Cosmetics

Last updated on: 2020

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Meet Emily Jimison from Seven Seven Cosmetics

Emily Jimison is cleaning up the beauty industry with her company Seven Seven Cosmetics. Her clean beauty journey started as a celebrity makeup artist looking for a multifunctional setting spray. Fast forward and Jimison is now the CEO and founder of her own skincare line that emphasizes the importance of clean, quality ingredients.

My name is: Emily Jimison

My name title is: CEO/Founder of Seven Seven Cosmetics

My social handles are: @sevensevencosmetics, @emily_jimison

Find my website at

Tell us a little about yourself. How did you first get involved in the beauty world?

I have always loved beauty from a young age. I pretty much found any way to insert myself into it. I grew up in costumes as a dancer and in the theater. I felt like that was where I was the most creative and my happiest self. After college, I went back to school to get my license. Very soon after, I headed to LA to pursue a full-time career as a makeup artist and never looked back. 

You started your own skincare line, Seven Seven Cosmetics, with a focus on multifunctional products. Can you tell us more about the inspiration and story behind your brand and mission statement?

Life is busy. Your skincare routine doesn’t have to be. Start the morning easy, and end each day with confidence. With Seven Seven, your skincare is effective, but toxic-free. Every product is made simple, with good-for-you ingredients that work —  so you don’t have to. 

I consider myself to be an everyday consumer when it comes to products. Even with years of experience working red carpets and cover shoots, I always comes back to clean and simple.

I noticed a gap in the market. I couldn’t figure out why there wasn’t a setting spray that was multifunctional. I wanted to cut down the steps and find something more practical — so I made my own.”

Natural Glow Finishing Mist became a staple in the medicine cabinets of clients and the story of Seven Seven Cosmetics began. Expansion comes from learning from consumers. We’re not all the same, so why should our skincare be?

What does a typical day in your life look like?

A typical day for me now is much different than it used to be. As a makeup artist, I spent most of my days on set or on a plane off to the next set, so it has been really fun shifting gears. A normal day now – I wake up, immediately get my coffee (necessary to function) and get straight to work. I always start with my list for the day, which helps me stay really organized. From there it’s a whole lot of meetings, scheduling, data research, customer inquisition, spreadsheets, etc. Very different worlds, but it’s been a really cool challenge to shift. 

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Can you tell us more about Seven Seven Cosmetics cruelty-free policy and why it’s meaningful to both you and your brand?

Clean & Simple has always been a huge part of Seven Seven from the beginning. For me, it was always about being able to grab a product, apply it and trust that the ingredients are effective and good for you. It’s so important to know what is going on your body. Our goal is to provide products that you trust enough to allow the skincare process to be easy and enjoyable. That includes cruelty-free, vegan and clean ingredients

Your products focus on using natural, high-quality ingredients. What has the importance of clean beauty meant to you and your company? 

Our world at Seven Seven revolves around natural ingredients and clean beauty. We spend most of our time researching what natural ingredients are effective and what creates a space for people to apply their products with comfort and ease. Mixing the combo of good for you ingredients and functionality creates a very easy way to take care of your skin on an everyday basis. 

What do you think is the biggest misconception that people have about the beauty industry?

The biggest misconception of the beauty industry is that beauty is confined to one style or one definition. I think the best part of being in this industry is that we are taking huge strides in changing that. We love that our community can see THEMSELVES in our brand and using our products, whoever they may be. Beauty is in no way standard, so it’s a mission of ours to allow whatever concept of beauty they have, to be theirs. We’re not all the same, so why should our beauty routines be?

What is one thing you have accomplished in your career that you’re extremely proud of?  

I think I’m most proud of the tenacity I developed over the years. I’ve learned to take criticism as feedback and as a learning experience. This has completely changed my mentality and keeps me going. There is something to learn from every single opportunity and I love being able to apply those lessons elsewhere. If you keep at something and soak in all of the knowledge and lessons you possibly can, you are bound for success.

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What is your favorite part about working in the beauty industry?

I think my favorite part about working in this industry is the constant challenge. It’s very easy to lose interest or burn out, so I feel so grateful to have found a career that I am constantly challenged by. I think it’s allowed me to think outside the box and push to new heights. This is a $532 billion industry, there’s always new ways to change the path and make an impact. I hope to be a part of the movement that is changing the world and challenging beauty standards.

Okay, we have to ask – what three products do you always keep in your makeup bag?

I love this question! Very much pertains to our mission; clean, simple & efficient. I always keep Burts Bees chapstick, Argan Oil (I literally use this for everything, moisturizer, hand oil, replace it for lotion on my arms & legs), and lastly I love the Bite Beauty Lip Crayon in “Leche”. Always my go-to’s! 

Interested in learning more from professionals in the digital marketing and beauty industries? Check out the rest of our As Told By series.

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