5 Tips To Optimize Your Social Content Schedule

Last updated on: 2021


Have you ever posted a piece of AMAZING content only to get not so amazing engagement? We’ve all been there. That’s why It’s so important to schedule content in front of your audience when they are actually looking! Luckily, there are simple strategies that can help you schedule content at the next level and eliminate the cycle of posting aimlessly in hopes of the best results.

Here are 5 tips on how to schedule content that maximizes your potential engagement. 


Know the Algorithm

The infamous algorithm… users and marketing pros talk about this all the time, but it’s nothing to be afraid of! The algorithms used on socials are made to put the most relevant content in front of the user, so understanding how it works is key to making solid scheduling decisions. According to Later, in its most recent update, Instagram’s algorithm uses 6 key factors when posting. These include interest, relationship, timeliness, frequency, following, and usage. When you post consistently, the algorithm ranks your content higher, creating more impressions and potential engagement.  


Check-In on Your Followers

Brands should consider the lifestyle, habits, and geography of their followers to help find the best times to post content. For example, if your target audience spends more time on their phone in the morning before work or after class, you should focus your posts around these times because there is potential for more impressions. 

Below is a chart created using audience data from Sprout Social. This chart breaks down when people were the most active online on the East and the West Coast in 2020. Based on this data, you can determine when you should focus your general efforts and adjust times according to the geography of your target audience.



Photo: https://sproutsocial.com/insights/best-times-to-post-on-social-media/


B2B vs. B2C

By understanding who your audience is, you can get a better idea of when they might be online. Sprout claims that B2B consumers were online and making the most purchases during the middle of the week. B2C consumers were more likely to engage with content on socials on the weekends or at night. Using this information helps optimize your content schedule by forming general posting times throughout the week that are specific to your target audience and can be used to narrow your potential posting times on those specific days.


Posting Trends During COVID-19

 Times are changing, and so are people’s online habits. In a recent analysis by Sprout social, they identified the newest “best times” to post according to national averages taken throughout the beginning of quarantine. 

Ideal times to post on Instagram
Monday: 11 AM
Tuesday: 11 AM & 2 PM
Friday: 11 AM

Ideal times to post to Facebook
Monday: 10 AM – 11 AM
Wednesday: 10 AM – 11 AM
Friday: 10 AM – 11 AM

photo: https://sproutsocial.com/insights/covid19-social-media-changes/

These trends affect everyone, so be sure to monitor how your audience’s online habits change during and post-quarantine and adjust your scheduled content accordingly.  


Using Suggested Posting Time 

Lastly, one of the safest and most effective ways to optimize your social content is to use a third-party social management platform like Sprout, Later, and Planoly. With these platforms, you can schedule content to post automatically days or months in advance. Sprout and Later will then use your follower data to see when your audience is online during the day and suggest the best posting times for your chosen day! When you post, you can guarantee it’s a time with the highest potential impressions and engagement. That means no more aimlessly posting and hoping for high engagement!

Looking to stay updated in all things social media? Check out our Social Media category to read more!

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Alexa is currently an Account Coordinator at Taylor & Pond. She is located in Miami, FL.