social media strategy

3 Steps Towards Social Success

Last updated on: 2022

Agency Life

Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help! 

Here are the top 3 elements you should include during the brand development phase!

1. Creative Aesthetic

First things first, when you picture your brand, what look do you imagine? We recommend starting things off with a color palette of 5-6 colors that visually personify your aesthetic. These colors can be used as background options in the photos, graphics, and videos created for your social media accounts. They can also be used as pops of colors in props! It is also important to nail down the content types that embody your brand within your creative aesthetic. In the beauty industry, these typically fall under categories such as infographics, lifestyle photos, quotes, human element images, snackable product in action videos, etc. Once you have the basics visualized, you can then put together your mood board to use as your visual direction for all content creation moving forward, not only your social media but web, email, ads, and beyond. 

social media strategy

Courtesy // @taylorpond

PRO TIP: Decide on your creative direction and stick with it! 

Once your aesthetic is developed, your community should be able to pick your brand’s content out of a lineup of photos without even seeing the brand name and know it’s yours. That’s the strong branding we strive to create! Check out this article on 15 Brands With A Strong Visual Identity from Column 5. 

2. Tone of Voice 

Once you’ve captured that thumb-stopping content, your next step is crafting messaging that is engaging. If your brand was a person, would you describe them as funny, trendy, inspirational, or sophisticated? Write down a list of 7-10 keywords on how you imagine your brand would speak as a person and go from there. When deciding on your brand’s voice, it is important to focus on your brand’s core demographic and let that guide the way you will speak on social media. If your core audience is women ages 18-24, then plan your copy accordingly. Check out this article on Brand Voice: What it is & Why It Matters from Sprout Social. 

social media strategy

 Courtesy // @taylorpond

 3. Community Building

Last but certainly not least is community building. How will you engage with your new audience as you start posting your brand’s content and establishing its social presence? This ties everything discussed thus far together in a perfect bow. All content and messaging should resonate with your audience and give them a reason to interact with your brand. To do this, we recommend using your tone of voice to speak with your community versus at your community. You can do this by adding a call to action at the end of social captions. You can also respond regularly on the brand’s behalf when your audience interacts to make your profile feel more conversational. Keep in mind that creating content that fosters your community’s growth may not be content that directly relates to a product. Still, this content is just as important when it comes to giving users a feel for your brand’s overall personality. These posts ultimately encourage more users to hit that follow, like, or comment button. 

social media strategy

Courtesy // @taylorpond

Ready to get started? We know a few experts who can help with your social media strategy! Head over to our agency website, Taylor & Pond, to learn more about our clients, what we do, and who we are.  

Are you looking to stay updated on all things beauty? Check out our Agency Life Category to read more!

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