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Protecting against Eye Strain 101

Working from home has become the new normal for most people. We constantly see articles and social media posts with everyone’s tips and tricks on how to be successful while working from home. What many people don’t talk about is the importance of taking care of yourself! Especially eye care and how increased amounts of…

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5 Tips To Optimize Your Social Content Schedule

Have you ever posted a piece of AMAZING content only to get not so amazing engagement? We’ve all been there. That’s why It’s so important to schedule content in front of your audience when they are actually looking! Luckily, there are simple strategies that can help you schedule content at the next level and eliminate…

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Are Hashtags Still Relevant in 2021?

Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….

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Building the Ultimate Holiday Gift Guide

‘Tis the season for holiday gifting— Sleigh, what?! Stuck on gifts for him, gifts for her, gifts for all? Well, you snow the drill and I’m here to give the ultimate gift guide to leave you saying “Oh, deer!”  2021 is on the horizon, and what better way to wrap up 2020 than by giving…

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How Branding Influences Perfumes Sales

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

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As Told By: condtionHER Founders Wendy Rose Berry & Eugenia Marshall

Meet Wendy Rose Berry & Eugenia Marshall Sexual wellness is an industry that should never be neglected! Founders of conditionHER, Wendy Rose Berry & Eugenia Marshall walk us through the importance and need for care of all lady parts. They are also badass bosses who run this Black female-owned business while balancing corporate jobs. Tell…

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The Deep Dive into Blue Beauty

A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry,…

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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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Breaking Gender Norms with the LGBTQIA+ Community

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

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