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Top TikTok Tips from the Experts

How many pairs of eyes were you hoping to get on your brand this year? Does 150 million sound good? TikTok now has an audience of over 150 million Americans with 247 million downloads globally in the first quarter of 2023. The app has been downloaded over 3 billion times to date. If these reasons…

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As Told By: Christopher Skinner, Founder & CEO of School House NYC

Meet Chris Skinner! Find Chris at: School House NYC How did you begin your career in beauty? I’ve always been a very true generalist, so I’ve never kept myself to one thing. I started as a Stock Associate overnight at Sephora while studying Design at school in Georgia. Eventually, Sephora gave me a job in…

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Copywriting in the Age of Artificial Intelligence

The rapid evolution of artificial intelligence (AI) in recent years has raised many questions regarding job security and copywriting in the beauty industry, and with good reason. Marketing strategies that once required human ingenuity–personalization, process automation, augmented decision-making, and digital supply chain networks, to name a few–are increasingly dominated by machine intelligence, negating the need…

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Unique Content Strategies that Captivate Consumers

*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…

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A Day in the Life of a Digital Account Coordinator

“7AM and I stumble to the kitchen…” yeah no… not when you work from home! After attending college remotely for nearly 2 years due to the pandemic, I learned that I work and focus best at my computer in my comfort space. I know this isn’t the case for everyone, but when searching for a…

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User-Generated Content Strategies That Work

Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…

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Affiliate Marketing 101: A Beginner’s Guide

Affiliate marketing has become a lucrative strategy for many beauty brands in the last few years, but many of us are still confused as to how exactly this strategy works and the major differences between affiliate marketing and influencer marketing. So today… Let’s get affiliated with affiliate marketing! Photo by Christina @ on Unsplash…

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Woman-Owned Brands We Love

Who run the world? Girls. We know this––Beyoncé told us back in 2011, and a decade later, Kamala Harris is proving her point from the White House. Everywhere we look, strong and intelligent women are breaking glass ceilings and changing the world. At Taylor & Pond, we are proud to be a female-founded company that…

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As Told By: Paula Carozzo, Disability Activist and Storyteller

Meet Paula Carozzo! Find Paula @pauuzzo Photo by Femke Tewari  Tell us about yourself. How did you get started in the beauty industry? My name is Paula Carozzo and I am a content creator, disability activist and storyteller. I was diagnosed with cerebral palsy at the age of five after a non-traumatic brain injury from…

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