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As Told By: Samantha Callendar

Samantha Callendar has always had a passion for storytelling. As a digital contributor and beauty writer, her work can be seen in countless platforms including features in Essence, Cosmopolitan, Buzzfeed and more. Keep reading to learn more about how Samantha keeps up with the latest beauty trends, her best tips for freelance writers and the…

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CosmoProf Asia 2018 Top Trends + Tips

If you’ve attended the ultimate famed beauty event, CosmoProf, in a variety of countries you know that each event is unique to its location. However, CosmoProf Hong Kong embraces its culture like no other event. From unique Asian decorations, Lion Dancing ceremonies to endless K-Beauty brands, Hong Kong CosmoProf is truly the ultimate beauty experience….

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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New This Week: How to Use the Instagram Close Friends Feature for Business

In the past, Instagram Stories have always had to be seen by all followers (unless they’re part of a direct message). Now, this is no longer the case due to a new update on Instagram! Instagram recently announced a new feature called “Close Friends” that allows you to send private stories with a select group…

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K-Beauty vs. J-Beauty: Similarities and Differences

All About Asian Beauty: K-Beauty vs. J-Beauty If you’re closely following the trends in beauty and skincare, you might have come across a wide variety of Asian-inspired beauty brands, such as Glow Recipe, Dr. Jart, Shiseido and Tatcha. While these brands have their own unique branding and fun, innovative product lines, the branding philosophy behind…

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As Told By: Stephania Villa from Soothing Sista

Known by her fans as Soothing Sista, Stephanie Villa has grown her audience on YouTube and Instagram by sharing her unique sense of style and beauty. In her rise to fame, she’s always stayed true to herself and her values, and outwardly shares an inspiring message to women everywhere that encourages them to be confident…

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How to Use a Podcast to Build Your Brand

We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear…

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New This Week: Three New Instagram Shopping Features

Just in time for the holiday shopping season, three new Instagram shopping features were announced last week that will make it easier for consumers to complete the purchase of products they see on their feed. These features – a new collection tab where you can save products tagged in Stories, the ability to shop from…

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Selling On Amazon: Seller Central v. Vendor Central

If there is one monster that dominates the online retailer space it is 100% Amazon! It is no secret that Amazon is not only the top e-retailer in the U.S. but also one of the biggest e-commerce sites globally. The sales channel has secured over 310 million active users worldwide, and continues to capture engaged…

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As Told By: Kevin Spight from Japonesque

Meet Kevin Spight, the VP of Sales and Customer Development at Japonesque. Keep reading to learn more about how Kevin has moved from sports and mountains to the beauty industry, what resources he uses to stay updated in the latest in beauty and tech and his experience working with large retailers. My name is: Kevin…

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