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New This Week: Facebook Reveals More Transparency Measures

In an effort to quell worries over how information is being used and who is using it, Facebook revealed even more transparency measures that allows users to easily identify where the admins of pages “with large US audiences” are located. (Note, the threshold for what constitutes a large audience has not been identified by Facebook.)…

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How K-Beauty Can Be About Makeup, Not Just Skincare

Can K-Beauty Be About More Than Just Skincare? What do you think of when you hear K-Beauty? A multi-step skincare regimen and a sheet mask to get glowing skin? That might be true when you look at what’s trending in the US beauty industry; however, you might be surprised to find that K-Beauty is more…

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Cosmoprof North America 2018 Recap and Tips + Tricks

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

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New This Week: Facebook and Instagram Introduce Time Tracking Features

How much time do you spend on social media? If you’re like me, once I start scrolling, it can be hard to stop. Both Facebook and Instagram recently introduced new time tracking features to help users easily find out how much time they’re really spending on the apps. What new time tracking features are being…

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Five Beauty Brand Websites We Are Loving

Beauty is art – the beauty industry is founded on celebrating your uniqueness and creativity. This should also ring true when it comes to creating beauty websites. In a landscape where the beauty consumer tends to prefer doing online research before making the decision to purchase, building a strong digital foundation via a unique, compelling…

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As Told By: Cindy Viera from Taylor & Pond

After learning to code and use Photoshop in high school, Cindy Viera realized that she loved all things design. She now uses her creative eye as the lead senior graphic designer at Taylor & Pond, working on various beauty clients’ projects from social media graphics to product box designs. Learn more about how Cindy got…

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New This Week: As Twitter Spam Decreases, Engagement Rates Are Rising!

It’s clean up time and Twitter spam bots stand no chance! Over the past few weeks, many users experienced a decrease in their following number as the platform removed locked accounts and those that tweet out spammy content. Additionally, on Friday, July 27, Twitter reported a loss of about a million monthly active users in…

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How to Incorporate National Days Into Your Social Strategy

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

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New This Week: Instagram Updates July 2018

New week, new Instagram update! In the ever-changing world of the Internet, we can always count on our favorite social media platforms to be at the forefront of creating new features that leave users coming back for more. Last week, Instagram started testing new features that will affect the way both your average user and advertisers…

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