by Ciera Chang

Say hello to Anna Blachut, an upcoming fashion and beauty blogger based in Switzerland. Inspired by her love and passion for design, luxury goods and travel, she consistently shares her fashion adventures and beauty tips with her followers on Instagram. Learn more about how Anna first got started in the industry, her top tips for…

by Allison Naasz

As professed lovers of all things beauty, we’re thrilled about the trends blooming this spring. Colored mascara? Heavy into hair accessories? The 90’s baby in us is loving every minute of it — and trust us, you will too. We’ve collected some of our favorite spring 2019 beauty trends for you to draw inspiration from…

by Allison Naasz

Last weekend, glamazons and natural beauties alike strutted their stuff down the halls of New York’s convention center in search of their picture-perfect moment. As always, Beautycon did not disappoint. The Digital Beauty HQ team had a great time at last year’s Beautycon 2018 event and this year was just as exciting. As soon as…

by David Machado

As our world gets busier and busier, it seems like our attention span is getting shorter and shorter. The average attention span has dropped from 12 seconds to 8 seconds in 18 years. It takes a lot to get our attention on social media. With attention spans dropping, videos, motion graphics and stop motions are…

by Ciera Chang

Meet Darien Isaac, makeup artist and male beauty blogger based in Atlanta, Georgia. Keep reading to learn more about Darien’s day to day life, his favorite social media platform and how men of color are redefining the beauty industry. My name is: Darien Isaac My social handles are: Instagram @darienisaac | Twitter @darienisaac_   Find my website at:…

by Jacquie Johnson

The Epicenter of the Beauty Industry Touted as the biggest and best beauty show in the world, Cosmoprof Worldwide Bologna 2019 lived up to its reputation again this year. With a 10% increase in attendees (265,000) and a record number of exhibitors (3,033 companies from over 70 countries), it delivered on the promise.  Showcasing the…

by Lydia Lee

Music is one of the most important parts in the digital marketing and social media world. It affects the audience’s sentiment throughout the melody. Also, music plays an important role because it expresses the atmosphere behind the theme and motivates the audience. The successful use of music in a video can effectively support the caption…

by Ciera Chang

Have you always wanted to buy your favorite makeup products while scrolling through your IG feed? Well, now you can! Shopping is now easier than ever with the new Instagram Checkout feature that allows you to purchase from brands you love without leaving the app. The platform introduced Checkout on Instagram last week. How to…

by Emily Lor

Typography is bringing out the inner life of fonts. It’s not a first impression or what the typeface is, but the potential it holds. Highly regarded designers like Paula Scher have mastered creating custom type by using it to create “images”. In her words, typography is how she draws and a way that makes letters…

by Ciera Chang

After years of freelance writing and being a part of several different fashion and beauty magazines, Hana Hong is now a beauty assistant and writer at Marie Claire. In a recent article she wrote in Cosmopolitan, Hana discusses both the great (and not-so-great) sides of K-Beauty and more about the pressure and criticism she’s faced…