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The Back-to-School Beauty Study Guide

We’ve got your Back-To-School Beauty Study Guide!   This summer has brought us many new makeup trends that are perfect for back-to-school beauty! From too cool for school blush to top-of-the-class tints, it’s time to put these trends to the true test! Photo by Andrew Neel on Unsplash You Can NEVER Have Too Much Blush Blush…

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Design Changes Coming to Social Apps

Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…

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Trends in Clean Beauty in 2022

July 15 is National Clean Beauty Day! “Clean Beauty” is somewhat undefined in the beauty industry, but it usually means products that are good for people and good for the planet. Consumers have become much more aware of their personal impact on the planet and even more aware of brands’ carbon footprints in producing their…

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Brand Spotlight: SKKN BY KIM

With just the announcement of her new skincare line, SKKN BY KIM, Kim Kardashian’s new brand reached 5.3 million Instagram followers on its account. This is no surprise due to Ms. Kardashian’s already well-established credibility in the industry from her fragrance line KKW Fragrance and makeup line KKW Beauty. But we’re finding out… What sets…

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LGBTQ+ Beauty Brands to Support All Year Long

And just like that, another Pride Month has come and gone! June being Pride Month always brings lots of exclusive Pride-branded products to purchase and collect, but there are plenty of LGBTQ+ beauty brands to support all year long to make any day you have full of Pride. Whether you’re shopping for sophisticated haircare from…

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As Told By: Evangeline Sarney, Beauty Content Consultant

Meet Evangeline Sarney!     My name is Evangeline Sarney. My social handles are @evangelinesarney on Instagram & Evangeline-Sarney on LinkedIn. Find my website at evangelinesarney.com & beautycontentcreation.com. Tell us about yourself. How did you get started in the beauty industry? My love and passion for beauty started young. I grew up in a small…

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Work From Home Beauty and Wellness Essentials

Working from home has created a completely new sense of flexibility that was unknown pre-March of 2020. Hybrid and remote style work models are more popular now than ever, allowing for employees to have more flexibility in their work-life balance and giving employers an opportunity to stray away from the traditional office environment completely. But…

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Using Google Analytics 4 for New Marketing Insights

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

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Fortress Brand Group Acquires Leading Beauty-Focused Agency Taylor & Pond

Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

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