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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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Swatch Out! Our Top 3 Favorite Organic Lip Brands

Swatch out! Our team has been on the search for up-and-coming lip brands that are organic and that keep your lips feeling fresh and hydrated. There are so many beauty brands out there but sometimes the best stuff comes from the smaller, emerging companies. Here are our top three organic lip brands at the moment:…

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As Told By: Lauryn Evarts Bosstick from Skinny Confidential

Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and…

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Most Notable Social Media Design Trends in 2018

Creativity is at an all-time high in the world of social media and brands are bringing their A-game when it comes to their social media marketing. With the ever-evolving algorithms on major platforms, it’s important to make sure your brand stays prominent in your consumers feed. Keeping tabs on popular trends allows you to not…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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As Told By: Rhiannon Hall and Maddy Balderson from Luna Bronze

For Luna Bronze’s founders, Rhiannon Hall and Maddy Balderson, the journey to creating a skin-loving sunless tanning brand began when they realized it didn’t yet exist. After Maddy was diagnosed with skin cancer, the duo searched endlessly to find the perfect self-tan to maintain their glow without harmful formulas full of chemicals. The friends soon…

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The Best Home Remedies for Chapped Lips

In the dry season of the winter, there is nothing quite like wanting to avoid dealing with the always dreaded chapped lips! Unfortunately, chapped lips are only exacerbated by many of the lip products I use daily, many of which include occlusives, irritants and allergens. To ensure my lips stay nice and hydrated all season…

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New This Week: Pantone Color of the Year 2019 Best Beauty Products

It’s that time of year again. Every year in early December, Pantone reveals the upcoming Color of the Year that leads as an inspiration and reflection of what’s happening in multiple industries, including fashion, beauty, interior design and more. The color must reflect what’s trending across these industries, but also be relevant to social and…

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How to Use Planoly to Plan Out A Beautiful Instagram Feed

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

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As Told By: Samantha Callendar

Samantha Callendar has always had a passion for storytelling. As a digital contributor and beauty writer, her work can be seen in countless platforms including features in Essence, Cosmopolitan, Buzzfeed and more. Keep reading to learn more about how Samantha keeps up with the latest beauty trends, her best tips for freelance writers and the…

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