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Swatch Styling: How to Create Makeup Swatches for Photography

People love a good smear. There are few things more satisfying than seeing a clean swatch of your favorite products. Or even multiple swatches! Swatches are trending in the beauty world, both in photo and video content. There are some people that have a whole job on set dedicated to creating swatches of the featured…

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New This Week: Urban Decay Launches Naked Reloaded Palette

When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again. Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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As Told By: Jane Ormon from Nolaskinsentials

After years of struggling with acne, Jane Ormon set out to create her own skincare products that is not only good for your skin, but also good for the environment. That’s when Nolaskinsentials was born — a line of hand-crafted serums and moisturizers with no animal-derived ingredients, parabens or alcohols. Keep reading to learn more…

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Let’s Talk Wigs: How This New Style Go-To has Crossed Racial Barriers

Everyone loves a good story about a misunderstood hero, right? Well, that’s wigs for you. The idea of synthetic hairpieces has gone in and out of vogue for centuries, and now, thanks to some very A-list, public endorsements, wigs are cool again; and they’re everywhere. Far from just a frivolous style accessory, wigs actually have…

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New This Week: How to Share Netflix on Instagram Stories

Get ready to start sharing your favorite binge-worthy shows! With the most recent Instagram update, you can now share Netflix on Instagram stories. Instagram’s recent efforts have been pushing to make Stories more integrative. Previously, Instagram synced up with Spotify to share music on Instagram stories and in September, users have been able to shop…

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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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As Told By: Danielle Devine from Japonesque

As the Marketing Director of Japonesque, Danielle Devine does it all — from naming new products to reviewing and implementing social media strategies. In her previous roles at CND and OPI helped her to gain entrepreneurial experience while also strengthening her role as a team player. Learn more about what a typical day looks like…

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How to Design Hero Images to Increase Conversions for Beauty Brands

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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