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Instagram Story Features Your Business Should Use

BREAKING NEWS IN THE WORLD OF SOCIAL MEDIA Instagram is removing the swipe-up link feature in its stories! Be on the lookout for its replacement: the new link sticker! The shift to the new link sticker started on August 30th, 2021. Here’s what you need to know about Instagram’s new link sticker:  The Verge has…

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2021 Hair Trend Alert: Curtain Bangs 

No matter which social media platform you prefer, chances are you’ve seen curtain bangs on your feed in 2021! On TikTok alone, #curtainbangs has racked up an impressive 820.8 million views and counting. There’s no doubt that people love this fabulous ’70s inspired haircut. The BIG question is, should you get bangs? If you’re going…

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Brand Spotlight: Indie Lee & Co.

Have you heard about Indie Lee & Co? Let me tell you why this clean beauty brand is the one to watch… Indie Lee is the founder of clean skincare, Indie Lee & Co. In 2008 doctors found a life-threatening brain tumor and believed it might have been tied to the environment. After surviving a successful…

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Beauty Brands Are Supporting Love With Pride Month Collections

Pride is a powerful, revolutionizing, unifying cause, and the beauty industry is no stranger to joining in. Brands use marketing campaigns and product lines to help highlight and empower the LGBTQ + community. While pride month creates a safe space for the LGBTQ+ community to celebrate their victories and reflect on their challenges, brands also…

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As Told By: Maddie Fantle Founder of Maes Face

Meet Maddie Fantle! From building a conscious beauty brand during a global pandemic to now having a cult following, her company, Maes Face, is ready to make your skincare routine a lot more colorful! Through her past full-time jobs in the marketing industry, Maddie knew at some point in her life she would be a…

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Beauty Trends To Watch This Summer

As the world begins to open back up and the weather heats up, the Summer 2021 Makeup Trends have never been hotter.  Dare we say…#HotGirlSummer? While some makeup trends stay consistent each summer (Hello, summer tan!), this year’s looks are taking a walk on the wild side. With trends to play up every feature, there’s…

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Top Digital Marketing Trends You Can’t Ignore

Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…

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Protecting against Eye Strain 101

Working from home has become the new normal for most people. We constantly see articles and social media posts with everyone’s tips and tricks on how to be successful while working from home. What many people don’t talk about is the importance of taking care of yourself! Especially eye care and how increased amounts of…

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5 Tips To Optimize Your Social Content Schedule

Have you ever posted a piece of AMAZING content only to get not so amazing engagement? We’ve all been there. That’s why It’s so important to schedule content in front of your audience when they are actually looking! Luckily, there are simple strategies that can help you schedule content at the next level and eliminate…

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Are Hashtags Still Relevant in 2021?

Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….

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