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Work From Home Beauty and Wellness Essentials

Working from home has created a completely new sense of flexibility that was unknown pre-March of 2020. Hybrid and remote style work models are more popular now than ever, allowing for employees to have more flexibility in their work-life balance and giving employers an opportunity to stray away from the traditional office environment completely. But…

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Using Google Analytics 4 for New Marketing Insights

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

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Fortress Brand Group Acquires Leading Beauty-Focused Agency Taylor & Pond

Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

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Why You Need Sunscreen in Your Routine

Beauty and wellness products have often been marketed for their reparative and restorative abilities. Sometimes it seems like our skin is ultimately an afterthought, that it must endure what it does and that we can hope to recover it afterward. But we can anticipate what our skin goes through and we can plan accordingly with…

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Favorite Festival Beauty Trends in 2022

Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…

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Tips for Writing Copy for Digital Marketing

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

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The Power of TikTok Virality

TikTok is here to stay. As we head into 2022, there is really no doubt about the power social media platforms like TikTok have gained since the pandemic’s start. Grabbing users’ attention is even harder than before because long-form videos now live mostly on Facebook. According to The Verge, Facebook’s usage is projected to drop…

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As Told By: Shirley Raines Founder of Beauty 2 The Streetz

Meet Shirley Raines! From serving local organizations in the Skid Row, California area, to now being the founder of Beauty 2 The Streetz, Shirley’s organization aims to help the homeless by providing inherently human things — whether that’s a warm meal, a hot shower, or a hair and makeup transformation. Through her own experiences, Shirley…

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Why Your Brand Should Work with Local Influencers

Can local influencers be More Effective for your Marketing Strategy? Many brands invest in digital influencers to reach their target audience, but some of them narrowly focus only on certain metrics, which can be a mistake. Before creating your marketing strategies, it is essential to analyze the brand’s services or products and how they relate…

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2022 Valentine’s Day Gift Guide

Wondering what to get the people you love this Valentine’s Day? We’ve got you. Check out our Valentine’s Day gift guide to get them something they didn’t even know they wanted!  Here are some gift ideas based on what’s trending right now! Dyson AirWrap  If you’re looking for a memorable gift for the hair enthusiast…

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