by Nicole Palazzo

Out with the old and in with the new DECADE! This year we’re ready for all the beauty industry has to offer. From cosmetics to hair care, these brands have us forever refreshing our IG feed searching for the next big thing. It looks like 2020 is going to be all about the collaborations, color…

by Shannon Brown

The wave of Tik Tok is here. You may be trying to avoid the video-sharing app as much as possible or scoff it off as a Gen Z fad, but beauty brands have already begun to share with Tik Tok’s one billion active users. It’s everywhere and it needs your beauty brand’s attention. Here are…

by Cristina Araujo

Perks of Having a Dog-Friendly Office Imagine walking into work. You’re tired, you haven’t had your coffee yet, and it’s only Monday… ugh. You put your bag down at your desk and sit down. But then, you turn around and you’re greeted by a wagging tail and a smiling and happy face. Your furry friend jumps into…

by Katarina Christoffersen

What makes a great beauty website? In the ever-growing world of beauty, so much thought, effort, science and money are put into the products. Brands painstakingly spend countless hours and resources developing their mission, formulas, packaging and launch strategy. But what if no one can find them? What if no one enjoys the shopping experience?…

by Madeline Crist

An Instagram world with no likes — say what? Recently, Instagram has made strides and led the way in anti-bullying measures by introducing a new feature. You might have heard about a little something about the Instagram like ban. Today, we’re breaking down what it is, why Instagram is implementing it and how it may…

by Alyssa White

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

by Ciera Chang

With self-care and wellness brands on the rise, everyone is paying attention to industry leaders who are leading the way in these industries. Emmanuel Rey is the founder and CEO of YUNI Beauty, a wellness brand with natural skincare and body products that save time, restore health, and relieve stress. Keep reading to learn more…

by David Vargas

What makes oddly satisfying beauty videos so appealing? We all have that innate desire to satisfy our eyes with new ways to break, goop and flare things. After all, when will you ever take out your lipstick collection and just start burning it? It’s like the first time you saw a drag queen. She was graceful…

by Ciera Chang

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

by Shannon Brown

There’s no denying that indulging in quality skincare and makeup can make us feel like we’re treating ourselves (and we are!) However I like to think beauty can go deeper than the surface. Yes, the bottom line of beauty products is to make us look a bit better but there’s an emotional feeling attached it….