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Favorite Festival Beauty Trends in 2022

Festival season has been known and parodied for its fashion – think your favorite rave wear and kandi or more boho chic style – but new colorful and unique makeup and hair trends have emerged from creative festivalgoers. The rise of social media has allowed for some of the most exciting and experimental makeup looks…

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Tips for Writing Copy for Digital Marketing

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

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The Power of TikTok Virality

TikTok is here to stay. As we head into 2022, there is really no doubt about the power social media platforms like TikTok have gained since the pandemic’s start. Grabbing users’ attention is even harder than before because long-form videos now live mostly on Facebook. According to The Verge, Facebook’s usage is projected to drop…

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As Told By: Shirley Raines Founder of Beauty 2 The Streetz

Meet Shirley Raines! From serving local organizations in the Skid Row, California area, to now being the founder of Beauty 2 The Streetz, Shirley’s organization aims to help the homeless by providing inherently human things — whether that’s a warm meal, a hot shower, or a hair and makeup transformation. Through her own experiences, Shirley…

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Why Your Brand Should Work with Local Influencers

Can local influencers be More Effective for your Marketing Strategy? Many brands invest in digital influencers to reach their target audience, but some of them narrowly focus only on certain metrics, which can be a mistake. Before creating your marketing strategies, it is essential to analyze the brand’s services or products and how they relate…

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2022 Valentine’s Day Gift Guide

Wondering what to get the people you love this Valentine’s Day? We’ve got you. Check out our Valentine’s Day gift guide to get them something they didn’t even know they wanted!  Here are some gift ideas based on what’s trending right now! Dyson AirWrap  If you’re looking for a memorable gift for the hair enthusiast…

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Black-Owned Beauty Brands to Support

Black culture has always had a massive influence on beauty and is finally getting the spotlight it deserves. In honor of Black History Month, we’re highlighting Black-owned beauty brands taking the industry by storm. Here are 4 Black-owned beauty brands you should check out! Beauty Bakerie First on the list is a Black-owned beauty brand…

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A Day in the Life of a Graphic Designer 

Hello, I’m Francisco, a graphic designer at Taylor & Pond! I’ve been a graphic designer for over 10 years, perhaps even more if you count my college years. To me, design is the visual execution of ideas. It’s more than just opening Photoshop (or Illustrator) and pasting graphics. It’s making sure every element is cohesive.  I’ve…

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3 Steps Towards Social Success

Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help!  Here are the top 3 elements you should include during the brand development phase! 1. Creative Aesthetic First things first, when you picture your brand, what…

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2022 Trend Forecast: Best Email Marketing Strategies to Watch

Similar to George Clooney, email marketing seems only to be getting better with age. The return on investment for emails simply cannot be beaten by virtually any other form of marketing, and we expect no different for 2022. With that being said, we need to nurture our email marketing campaigns to be the best that…

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