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As Told By: Zesipho Mncwango, Founder of lamoola

Meet Zesipho Mncwango! What’s it like working in the beauty industry? Zesipho Mncwango shares her experience working as a Beauty Brand Manager and the founder of lamoola! Learn more about her role in some of the top international beauty brands and how her company, lamoola, is bringing on-demand beauty treatments to South African communities. My…

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How TikTok Is Influencing the Skincare Market

How many plans, events, and appointments have you had to cancel over the past months? You probably still don’t feel comfortable putting anything into your calendar. As a result, many of us have had to find alternatives and entertainment. Some of those things on our to-do list are easier to substitute than others. Who do…

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YouTube: The Key to Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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Colorism in the Beauty Industry

America has progressed tremendously over recent years in terms of racial inequality, but colorism remains to be seen on a global scale. While it is important to celebrate and acknowledge the progress made in terms of inclusivity in America, it is crucial to note that people of color still struggle. Specifically, the beauty industry continues…

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How to Create Dynamic Videos With Music and Sound Design

Take a minute to think about your favorite movies. For some they will be funny, others it may be scary. It could be that your favorite movies are just downright, a visual masterpiece! These movies have an unseen and often unrecognized aspect that creates an immersive and dynamic feel that separates them from the pack….

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7 Tips to Help Overcome Creative Block

We all experience a creative block at one time or another, but that doesn’t have to stop you from creating your greatest work. Let’s get you refocused and back get back into your flow! Here are some tips and techniques to help you overcome creative block: Photo by Brooke Lark on Unsplash Storytelling  I find…

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Your Guide to a Summer Glow

Summertime is the time of the year, where everything feels blissful and happy. You’re spending most of your time outdoors. Whether it be relaxing by the pool, enjoying a beach day, or some time on vacation. It’s no surprise that when we think summer, we think sunkissed, glowy skin, especially with our makeup looks. We…

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The Clean Beauty Industry Sees Growth During COVID-19

We are living in a time when consumers are becoming increasingly aware of what they put on and into their bodies. This newfound awareness has created a market within the beauty industry centered around makeup, skin, and hair care made without harmful toxins. Though organic and natural lines of beauty products have been around for…

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California Agency Opens Largest Content Studio in the Beauty Industry

The Industry’s Call for Creativity It’s no surprise the beauty industry is one of the fastest-growing markets in the world… and it shows no signs of stopping! Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, is part of this movement, now opening a brand new 5,000 square foot beauty…

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Dress Your Video for Success: A Guide to Filming for Beauty Brands

Filming for beauty brands is like picking out your outfit for the day; there are always a few key things you need to ask yourself before going out into the world. What’s the occasion? Is there a theme? Who’s going to be there? These are a few good starter questions to ask yourself when choosing pants,…

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