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Building the Ultimate Holiday Gift Guide

‘Tis the season for holiday gifting— Sleigh, what?! Stuck on gifts for him, gifts for her, gifts for all? Well, you snow the drill and I’m here to give the ultimate gift guide to leave you saying “Oh, deer!”  2021 is on the horizon, and what better way to wrap up 2020 than by giving…

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How Branding Influences Perfumes Sales

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

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As Told By: condtionHER Founders Wendy Rose Berry & Eugenia Marshall

Meet Wendy Rose Berry & Eugenia Marshall Sexual wellness is an industry that should never be neglected! Founders of conditionHER, Wendy Rose Berry & Eugenia Marshall walk us through the importance and need for care of all lady parts. They are also badass bosses who run this Black female-owned business while balancing corporate jobs. Tell…

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The Deep Dive into Blue Beauty

A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry,…

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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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Breaking Gender Norms with the LGBTQIA+ Community

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

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The Intersection of Beauty and Mental Health

Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. This year, conversations surrounding the convergence of beauty and wellness have further increased, as beauty brands and influencers use their platforms to normalize the discussion. Let’s explore how beauty and mental health intersect:…

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As Told By: Leah Kirpalani Founder of Shop Good

Meet Leah Kirpalani Clean Beauty is on the rise and Shop Good founder, Leah Kirpalani, is leading the movement in San Diego. She has two San Diego shops, one in Northpark and one in Del Mar, and they are both filled with organic, vegan, and clean beauty solutions. Keep reading to see the innovative and…

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How to Market Like an Indie Brand

Indie brands have significantly grown in popularity and success. How have some Indie brands been able to defy their financial limits? How have they been able to gain such great attraction that beauty retailers beg them to join their shelves? The answer is GREAT BRANDING. There is plenty of room for large and well-established brands…

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Gender Disparity in the Beauty Industry

The multibillion-dollar beauty industry has been in the hot seat in recent years due to the huge gender disparity across many big-name beauty brands. Did you know that an industry that primarily sells to women happens to be dominated by men in the boardroom and in C-suite executive-level positions? In other words, men are at…

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