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How to Successfully Launch Celebrity Beauty Brands in 2021

This year came in hot for new celebrity beauty brands! After Rihanna entered the beauty industry with her brand Fenty Beauty, many celebrities have been ideating new ways to expand. This has led us to witness creative and interesting launches as much of the shopping experience has become online in the last two years. Here’s…

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HO-HO-How To Elevate Your Holiday Content

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

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YouTube Best Practices — What to Expect from YouTube in 2022

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…

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Instagram Story Features Your Business Should Use

BREAKING NEWS IN THE WORLD OF SOCIAL MEDIA Instagram is removing the swipe-up link feature in its stories! Be on the lookout for its replacement: the new link sticker! The shift to the new link sticker started on August 30th, 2021. Here’s what you need to know about Instagram’s new link sticker:  The Verge has…

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2021 Hair Trend Alert: Curtain Bangs 

No matter which social media platform you prefer, chances are you’ve seen curtain bangs on your feed in 2021! On TikTok alone, #curtainbangs has racked up an impressive 820.8 million views and counting. There’s no doubt that people love this fabulous ’70s inspired haircut. The BIG question is, should you get bangs? If you’re going…

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Brand Spotlight: Indie Lee & Co.

Have you heard about Indie Lee & Co? Let me tell you why this clean beauty brand is the one to watch… Indie Lee is the founder of clean skincare, Indie Lee & Co. In 2008 doctors found a life-threatening brain tumor and believed it might have been tied to the environment. After surviving a successful…

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Beauty Brands Are Supporting Love With Pride Month Collections

Pride is a powerful, revolutionizing, unifying cause, and the beauty industry is no stranger to joining in. Brands use marketing campaigns and product lines to help highlight and empower the LGBTQ + community. While pride month creates a safe space for the LGBTQ+ community to celebrate their victories and reflect on their challenges, brands also…

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As Told By: Maddie Fantle Founder of Maes Face

Meet Maddie Fantle! From building a conscious beauty brand during a global pandemic to now having a cult following, her company, Maes Face, is ready to make your skincare routine a lot more colorful! Through her past full-time jobs in the marketing industry, Maddie knew at some point in her life she would be a…

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Beauty Trends To Watch This Summer

As the world begins to open back up and the weather heats up, the Summer 2021 Makeup Trends have never been hotter.  Dare we say…#HotGirlSummer? While some makeup trends stay consistent each summer (Hello, summer tan!), this year’s looks are taking a walk on the wild side. With trends to play up every feature, there’s…

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Top Digital Marketing Trends You Can’t Ignore

Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…

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