by Matt Torres

In the world of digital marketing, video reigns supreme. Not only does it garner more engagement across all social platforms, it is favored by the algorithms that determine what to showcase in user news feeds over any other kind of content. (Need more convincing? Check this and this out.) While video creation is a long process, the…

by Ciera Chang

Meet Stacey Panis With a passion for fashion and beauty, Stacey Panis immediately fell in love with content creation and all things in the social and digital marketing world. Stacey is now a digital content creator, photographer, collage artist and social media strategist at Kopari – a beauty brand that is coconuts about natural products…

by Becca Mulhill

Earlier today, e-commerce platform Shopify announced Shopify AR, a phone-based augmented reality toolset using Apple’s recently released AR Quick Look (which goes live today with iOS 12). The toolset will allow merchants to upload 3D models of their products to their websites that can be directly viewed by users using Safari on iOS 12 devices…

by Brie Holland

In product photography, the lighting of a photo plays a significant role in setting the tone and mood you are trying to convey. There are multiple ways to light a product. However, the two main ways are with natural light and artificial light. What is Natural Light? Natural light is gifted to us by sunlight….

by Ciera Chang

Hola from Cabo! The Taylor & Pond social media team recently took a break from the office to embark on a retreat in Los Cabos, Mexico. Our CEO, Cindy Pond, along with our VP of client success Siri Formsgaard and VP of New Business Development Jacquie Johnson led two days of sessions for a fun,…

by Becca Mulhill

Last week, in a unanimous vote, the legislature in California passed a bill that will ban animal tested cosmetic products from being sold in the state after January 1, 2020. Known as the California Cruelty-Free Cosmetics Act, the bill states “Notwithstanding any other law, it is unlawful for a manufacturer to import for profit, sell,…

by June Han

Not every brand has a massive budget allotted for influencer marketing, especially those new, up-and-coming brands that are trying to gain an initial digital footprint. While influencer marketing definitely helps brands to get their content out there, it might not be as simple without the adequate budget to work with the right influencers for the…

by Ciera Chang

Meet Brandy Pham Meet the woman who made planning out your Instagram feed SO much easier — Brandy Pham, Founder and Chief Creative Officer of Planoly. Brandy is no stranger to the fashion industry, as she started her career in apparel in New York then later launched her own jewelry line. Her latest venture at…

by Madison Leone

Have you ever wanted to create mobile video ads for your brand, but don’t have the budget to hire a professional videographer? Well, you’re in luck! Creating mobile-friendly videos ads on Facebook just got easier. A few weeks ago, Facebook rolled out new video creation tools that will help small businesses create effective mobile ad…

by Jessica Valtierra

Are you craving something new for your nails without feeling like you’re competing with your perfectly curated capsule closet? Then it’s time to say au revoir bold negative space nails and bonjour to minimalist nail art! Minimalist nail art is the perfect way to express yourself in a unique way while still living by the…