by Mackenzie McDonald

Celebrated on March 8, International Women’s Day––also known as IWD––is a day to honor the achievements of women around the world and raise awareness of continued gender inequality. Officially recognized in 1975 by the United Nations, IWD has become an international opportunity to reflect on how far women have come and the improvements that still…

by Evan Pyle

In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…

by Chloe Kullander

I know, I know. You’re probably dying to know what a day in my life looks like as an Email Marketing Specialist. I have spent the last 3 months of my life working as one, and let me tell you, I am obsessed.  5 months ago I made the decision to pack up my life…

by Mackenzie McDonald

Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….

by Mackenzie McDonald

With society transitioning back to a state of relative normalcy, it’s tempting to view the pandemic as a thing of the past. But that’s not exactly the case. On January 30, 2023, the World Health Organization voted to uphold COVID-19’s status as a public health emergency of international concern due to a recent surge in…

by Evan Pyle

Meet Alex & Matt Beer! Photo by Terrence Matlin Our names are Alex Beer & Matt Beer. Find us at: www.fortressbrand.com Tell us about yourselves. How did you get started in the beauty industry? We’re Alex and Matt Beer — brothers, Co-Founders and Co-CEOs of Fortress Brand. In 2012 as early adopters of the Amazon…

by Thomas Parker

So you want a true look at what it’s like to live the life of a Digital Account Manager? Lucky for you, I know a thing or two about what it takes to handle the ins-n-outs of Account Management (AM) life! I’ve been part of the #agencylife since May 2020. Even though it was right…

by Team Taylor & Pond

2022: What a year! From our success as a team elevating our clients’ marketing efforts to our partnership with Fortress Brand Group, join us as… Team Taylor & Pond shares their Best Moments of 2022! My favorite moment of 2022 would have to be from our Oster Professional Model shoot. Bringing in professional barbers who…

by Evan Pyle

The beginning of a new year always brings a wave of nostalgia for years past. It’s exciting to look back on what was once the norm and what improvements have been made over the years to get to today’s trends. The beauty industry has changed quite a bit, especially with the rise of the internet,…

by Mackenzie McDonald

The end of 2022 marks another successful year for the ever-evolving beauty industry. After a difficult 2020, beauty brands rallied to connect with customers in new ways, ushering in an era of rapid innovation that has dramatically changed the landscape of beauty marketing in 2022. Their efforts have certainly paid off: following an 8% decrease…