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LA Design Festival 2019 Recap + Design Trends

Design serves to tell a story. This story serves to build brand awareness and drive user experiences. At a digital marketing agency, our goal is to always stay ahead of the latest trends and graphic design news. Taylor & Pond’s graphic design team recently got the chance to see and learn from the industry’s leading…

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New This Week: New 2019 Pinterest Marketing Tools

How strong is your pinning game? Whether you’re an avid Pinner or just starting to learn more about the platform, Pinterest is the social platform you’ll want to keep an eye on this year. Check out the latest 2019 Pinterest marketing tools, including new features that encourage brands and creators to upload videos, plus an…

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As Told By: Essence Gant from Buzzfeed

Meet Essence Gant, Beauty Director at Buzzfeed She’s here to break the beauty internet. Essence Gant is the Beauty Director at Buzzfeed, where she hustles to get readers all the trends, news and funny memes on all the things in beauty. After first getting started in the industry at a magazine that supported black businesses,…

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Top 2019 Skincare Trends

Now that we’ve got you covered for this year’s biggest social media trends, it’s time to talk skincare! It’s no secret that 2019 is the year for skincare, with brands and influencers everywhere launching new skincare lines and products (e.g. Kylie Jenner’s recent skincare launch). The amount of consideration and technology that has been put…

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The Success of Tarte’s Influencer Marketing Strategy

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…

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4 Ways to Market CBD Beauty on Social Media

For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…

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As Told By: Nicole Weisman from Curves to Contour

Meet Nicole Weisman from Curves to Contour It all started with a beauty obsession. Nicole Weisman wanted an outlet where she could express her passion and more importantly, spread body positivity. Through her YouTube channel and Instagram page, Nicole makes a point to share fashion and beauty advice for curvier woman. Although online bullying is…

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How To Grow Your Brand on YouTube

It’s no surprise that in 2019 people would rather watch creative and informative product videos about a product than read about it. Reaching a target market has become substantially more convenient with platforms like YouTube that are available at the tip of your fingers. Keep reading to learn how to grow your brand on YouTube….

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Essential Beauty Photography Tools for Creating Captivating Beauty Social Content

A perfectly swiped arm swatch, a monochrome flat lay or a macro lens shot of a bold lip. We have all scrolled past mesmerizing beauty imagery on Instagram, but what exactly did it take to get the shot? We have compiled a list of essential beauty photography tools that every photographer uses at our beauty…

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New This Week: How to Use Instagram Overlay Stickers

In case you haven’t noticed, the latest IG editing trend is making photos a lot more fun and personable! ‘Grammers everywhere are starting to add Instagram overlay stickers to their photos to make them stand out. After the rise of popularity in IG story stickers, stickers have translated over to Instagram feeds as influencers, businesses…

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